Internet
Some people say that the Internet entrepreneurial team gathered most of China's elite. There is almost nothing wrong with that remark. The internet entrepreneurial boom can be said to be a wave of rolling Pentium. I believe that if we collect the stories of these founders and make a book, it will certainly be a box-office hit. In any case, pay tribute to these intelligent and heroic entrepreneurs.
What is the most needed for Internet entrepreneurship? If you ask these entrepreneurs, believe that most people answer is a word: "Money!" "It is true that Internet entrepreneurship has no money, and it can even be said that the success of Internet entrepreneurship is largely dependent on a large amount of burning money."
But VCs here give this data: Internet investment success rate is only about 10%, that is to say they invested 10, nine failed. 9 of the investment has money, but still failed, visible internet entrepreneurship is not the most needed money.
First, it must be the ability to look at money, that is, creativity. Then it's the ability to spend money, and then the money.
We talk about creativity today. Here the author lists 10 creative types of internet entrepreneurship, hoping to enlighten everyone.
1, NetEase: I have everything (www.163.com)
NetEase today has firmly occupied a number of China's major integrated portal in a chair. In any way, Ding Lei and his netease have made great success. The Integrated portal sounds a huge concept today, but it's a scary concept for internet entrepreneurs because it's out of reach.
The Integrated portal means "I have everything," and it's not really a creative thing to look at now. But at the time of Mr. Ding's venture, the Internet was still at the grassroots level. No matter what the Netizen speaking, are novel, a large, many, fast, full of information sites is undoubtedly the majority of netizens love. So NetEase can catch a large number of users in a short time, which is the basis of its future success.
Someone in the analysis of the Web site viscosity, when it comes to technical viscosity said NetEase is a typical technical viscosity, this type of viscosity is the characteristics of the entire technology to achieve, who's content, timely, fast, can pull a large number of users. If there is a more technology site that makes information faster and more accurate, it will be better than it is now. This makes sense, Huajun is a typical case of thunder. But put on netease body, I see not necessarily.
We can not ignore the emotional problems of netizens, Chinese netizens are almost with NetEase grew up together, experienced the rise and fall of the bitter music. It is an expression of emotion and attachment. Some time ago I heard two friends debate, Xiao Li is a loyal user of NetEase, Xiao Wang is a fan of another website. Xiao Wang always said NetEase bad, advised Xiao Li to his favorite site to see. Xiao Li is very unhappy, but his eloquence is not good. Finally provoked, Xiao Li said: "Lao Tze is like NetEase!" "Xiao Wang is stunned.
Suggestion: Do not want to do what comprehensive portal, reengineering NetEase, difficulty is a bit big.
2, Baidu: Cultivate the user's internet habits (www.baidu.com)
Did you "search" today? Have you "Baidu" today?
"Search Business" is becoming an increasingly popular word eye, "Baidu" is also used as a verb by people. If you have a problem, what is your first step? If there are internet conditions but first to look up the dictionary, ask someone else's words, it explains a problem: you have not formed the search business. Still can't say you search the business low, because the search business low is said you know the first thing is to search but don't know how to search. Of course, if you ask someone, others may or this answer you: "You Baidu do not know it?" ”
It can be seen how much Baidu affects our lives.
Search, for businesses, is the fastest and most direct their goods to the demand for customers. And for us, is to provide us with the quickest and most direct access to information, the answer channel. It brings together the entire network of social resources for everyone to use.
This is its advantage, but it is the reason for its success: the development of a netizen's network habits-search. Accurate to say is to cultivate the majority of netizens use Baidu to search habits. When Baidu search become Internet users a must, a habit, Baidu want to not succeed is difficult.
Why do other search engines do but Baidu? Is it because the technology is bad? Should not be, Yahoo, Google, love to ask, Sogou and other search engines are good, and even have their original superior place. I think it is the search habits of netizens is not the cultivation of them, or that netizens have not developed the habit of using them to search. For example, Mr. Chen Yu and his leader in the search, it is said that the technology is ahead of Baidu, the wind investment money also spent a few billion, but why do you want to get it? Because people are not accustomed to using it.
Previously, I was a magazine friend of the search is very good, to them a lot of reports and predicted that after the Chinese search market is the world. This led me to try to use a bit of the search and its 1G. Frankly speaking, I do not like, also did not see how much better it than Baidu. The IG can still be used in the search, but it is too troublesome to use. The purpose of the search is to quickly get the answer, if the operation is too complex, it is against the original intention. Frankly speaking, is that I am accustomed to using Baidu, the value of the search provides far from my use of Baidu to give up the cost of migration.
A few days ago I went to eat hot pot with friends, is catching up with the store to do activities, is the guessing game winning. The friends take the service miss to give the topic scratching, contemplate. I used to take a lot of questions back, immediately call a colleague, let him in Baidu for me to search the answer, a few minutes later, my colleagues told me all the answers. As a result, I have dozens of points in the prize, although not worth any money, the heart is still happy.
Recommendations: Efforts to develop a product, the user to cultivate the use of this product habits, success is within reach.
3, Alibaba: lead the "poor" revolution (www.alibaba.com.cn)
The poor are actually not poor, referring to the vast number of small and medium-sized enterprises.
1999 Ma Yun into E-commerce, the global Internet to do E-commerce, is basically the world's top 15% of the largest enterprise services. But Ma Yun growth in the private small and medium-sized enterprises developed in Zhejiang, from the bottom of the market beating come, know the plight of small and medium-sized enterprises. He resolutely made a decision ——— "abandon the whale and catch shrimp, give up the 15% big Enterprises, only 85% small and medium-sized business." ”
"If the business is divided into rich and poor people, then the Internet is the world of the poor." Because large enterprises have their own specialized information channels, there are huge advertising fees, small enterprises have nothing, they are the most need of the Internet people. And I just want to lead the poor and make a revolution. ”
It was this idea that made Ma Yun's success today. Mr Ma is worthy of being a shrewd businessman, and when others are thinking about letting netizens look at information and news, he thinks of how to make money out of the Internet. This kind of creativity, even if not successful we will support, of course, is to support Mr Ma Yun want us to get rich through the network idea. This also tangent to the majority of small and medium-sized enterprises and their psychological key. I think not all enterprises Alibaba can make money, but to profit as the lifeblood, sales channels for the main difficulties of SMEs will give up such a possible opportunity? Even if not, always have to try. When everyone comes up for a try, the market is formed.