Business-to-business "2" or will refer to landing cooperation

It is said that when the Qing dynasty in the border with the Russian trade, there are two types of translation intermediary: a specialized intermediary but not foreign language of the body translation intermediary; Of course the first one was the first trading group, because when you first started contacting, most of the transactions are expressed through body language, and the initial translation is only body language to do better, but also can only let the two sides compare the goods together, on their own flash, the rest of the body language is naturally by the buyers and sellers to do; Chinese and Russian businessmen feel this is very inconvenient, so began to look for the language of both sides to understand the translation intermediary, slowly rely on body language for information provided by the intermediary to lose the original job, and proficient in both the language of the intermediary can provide access from both sides to deal with the completion of the full service, And they also slowly set up their own intermediary service point, to provide goods to store and responsible for cargo transactions between the two sides of the logistics, so that the intermediary translation of the functions of the qualitative changes, the initial intermediary also has no living space. Since then, Sino-Russian border trade has become increasingly popular.

Several business portals such as Alibaba have made China's e-commerce industry develop rapidly, while business-to-business services are its main profit-making component. It's just that China's internet business-to-business industry is at a turning point in history, is it the strengthening of information provided or the strengthening of business services? In the end is the direction from C to B or directly to the vertical industry to go to a full range of B? Are worthy of the industry to think about the topic.

At present, some internet companies in China apparently prefer to do surface work, thinking that providing a real-time chat tool is a successful business-to-business service, that providing a display booth is a business-to-business service, and that providing a security guarantee for a transaction is a business-to-business service. In fact, instant chatting is not an advantage, there is no competition in the booth, and the safety and security will be useless because of the lack of adequate landing services.

Now, China's popular internet companies, in addition to a large area to provide stalls and network information platform, is to borrow C mode to gather popularity to B. Of course, the majority of information providers, to C to delineate users and to expand the impact of the integration of B's popularity, and then to subdivide them into various industries for the reintegration, are the current Internet business-to-business business model.

However, these models do not fully meet the future of the general business needs. A few days ago, I stumbled upon an Sohu report about the U.S. business-to-business circulation in China. Found that the United States to do business-to-business than China's current internet companies more professional, they are not to do the nature of the Internet platform surface work, but to implement the work, carry out a full range of tracking services, and the safe operation to enable the United States Department of Defense satisfaction, China, the only business-to-business company to work with the U.S. Department of Defense, like the US circulation, should have it.

"When the product service advantage is good enough, the user will change, and this change is irreversible." "This is Google China, President Lee Kai-Fu said a word." Foreign internet companies do not put the market operation of products on the market promotion. Coincidentally, foreign business-to-business e-commerce companies are accustomed to establish their own inventory, warehousing and logistics after the operation of the market. It is believed that the combination of such a model with China's current e-commerce companies will create a new model for Chinese Internet business-to-business companies.

Last year The United States, a company already listed on Nasdaq, has quietly entered China in the US circulation lsiapac.com, at that time did not arouse the attention of the industry, of course, and the domestic internet companies are not the same, they have their own inventory, we have warehousing, logistics, so they are not a so-called concept of the Internet business-to-business companies, but a business-to-business Service companies, just the internet as a good platform for services.

In the author's opinion, when the company is fully implemented in China, the Chinese Internet business-to-business industry will have a new mode of operation, which will emphasize a common between the landing service and platform communication. In addition to making the world not difficult to do business, circulation to China is a kind of let business become more assured service consciousness. Whether by C to carry out a kind of popular accumulation and toward B, or directly rely on the industry background vertical portal site, I believe that the flow of the company's Landing service consciousness can give the current Chinese business-to-business industry a new revelation.

The awareness of information sharing and logistics services has created a new model of business-to-business Internet industry, from "limb" to "language" change.