Design experience Sharing: How to design the most successful logo

How do you make a mark?

The most successful signs have some common features, the following are some of the most important principles.

A sign of success requires more than creativity or skill. Because the logo is ultimately to match the various occasions, so no matter where it is used, it must perform well. This can be said to be a difficult process to balance, but at any rate you have to reach this point. All you have to think about is how to make the logo work, and look at the following guidelines to help you with your design?

1, it must be simple

Too complex a design can create barriers to communication, so don't look too crowded in a logo: If you put green, flags, lines, golfers, island-shaped elements, borders, rings, curved fonts together in one sign, it's a hodgepodge, actually, You only need a few elements to design a more visually powerful logo.

2 , it must be eye-catching

Thin strips as layout design can produce good results, but used on the logo, it appears very weak, because: 1 to watch it is not clear, 2 too thin lines in the various copying process is easy to disconnect or even render.

Although the above two signs are similar, but if the logo affixed to a car in the city, the first car logo can not see clearly.

3 , it must be able to adapt to various sizes

Many designers often do not notice this point, they are in the design of the logo will be very large to do, look good, but do not forget that your logo will be used in many small things. Keep in mind that your logo, whether it's applied to an outdoor billboard or applied to a business card, is just as good.

If there is too much detail in a sign, when the sign shrinks, the elements inside will appear blurry (pay attention to the logo on the left side of the chart), and the good signs should be shown on the right side, with fewer details to make the sign still a good performance in smaller sizes.