Internet Product Example Design analysis: Watercress Radio

Watercress Radio has been one months, to tell the truth, use not much, from the beta to the public test, five months time, I used less than 10 times, but this does not mean that "watercress radio" bad, on the contrary, I am very optimistic about the future of this product.

In fact, watercress Radio is not a very fresh thing, Last.fm , new tea, shrimp, 8box and so on have similar products. (see attached) the first time when using watercress radio, I think of Last.fm and the next player of the tea, pure from the functional point of view, watercress has undoubtedly imitated Last.fm explore the function of the suspect, are playing, collection, skipping, shielding, can not be suspended.

But Last.fm and other similar products, watercress Radio's algorithm is obviously much more complicated. Last.fm based on the exploration of the label to hear the full farfetched behind, but the watercress Radio song from beginning to end are very close to my appetite. This is, of course, the unique charm of watercress radio. After these to the cultivation, watercress has a set of its own product system and user Analysis system, this set of things recorded a large number of user behavior, and in preference to recommend a lot of practice and improvement, can be said that the technology has been quite mature. This creates a very good condition for the watercress radio to provide highly targeted online listening.

Moreover, the most important thing is that, compared to Last.fm and other similar products, watercress Radio has a greater space for expansion. Watercress is an infinite expansion of the resource pool, a steady stream of records is added to the watercress, which allows the watercress to theoretically say that there is an infinite amount of playback; Besides, watercress also has a not yet developed "Jinshan", watercress musicians and their original works, this is the future watercress radio can consider the resources to make good use of. Although, in this regard, the tea next player has taken the first step, but watercress radio can be integrated resources are obviously much larger than the tea.

Of course this is not no problem. For example, the audio source of watercress Radio is very suspicious. The issue of the copyright of the songs on the Watercress Radio has been a major topic since the beta. However, the solution to this problem is not very difficult, watercress can be completely through the cooperation with the copyright management company to solve this problem, it is not a big deal is a sum of money, the premise is that the users of watercress more than enough to make watercress can withstand the corresponding royalty expenses.

Therefore, the current issue of watercress Radio is to promote, so that as many people as possible to use it. Before I talk about this question, I would like to say a big flaw in the current watercress station. I rarely use watercress because it is inconvenient for me. If I want to open the watercress radio, you need to open the Watercress page, from which to find the radio play icon, and then open in the page. The biggest problem with this kind of page playback is that it's restricted by browsers, especially for people like me who switch a lot of pages every day, often with a false shutdown or a browser reboot.

I believe the product manager of Watercress should also consider this problem, and, this problem is not difficult to solve, is to design a PC client just.

In addition to PC client, the future of watercress should also consider the mobile phone client, open the mobile phone dot open watercress Radio icon can hear their favorite song, which for the depth of our users is very welcome, That way I wouldn't be bothered with having so many albums on my ipod and not knowing what to listen to on the road like I do now.

Ear East

Attachment: Comparison of several online playback modes

Last.fm

Content: Resources in the station
Mode: Random playback, songs by the relevance of the label decision
Features: Explore, starting from a familiar singer or song

* Subject to copyright restrictions, Last.fm is not open to full playback services in China, only the "Explore play" feature is discussed here

Tea

Content: Original resources in the station
Mode: Random playback, no correlation

Douban

Content: The audio source Library of Watercress
Mode: Random playback, the song is determined by user preferences
Features: Close to the user's appreciation habits

Shrimp:

Content: Site resources, users or edit upload
Mode: Randomly play, song is decided by the label
Features: Provide targeted content (e.g., music of different ages)

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