Products and Samples __ Products

In a recent training session with , the lecturer asked the student a question: what is the difference between the sample and the product?
This is an interesting question, it is difficult to give persuasive answers simply from the perspective of research and development, production and marketing. A more general view is that the mass production is the product, the experimental small amount of produce is the sample. Is that so? Let's analyze it.

Once I was asked what the difference between sales and marketing was, I gave him an analogy:
"Sir, the brand new BMW, the performance of the world class, you buy a car bar." "--it's sales.
"Sir, as we all know, BMW is a symbol of success, you as the industry's leading successful people, do not want to own a BMW car." Here's a brand new BMW ... "-it's marketing.

Sales are the product to the end of the customer, and marketing is to the audience to promote a concept, enhance the value-added products.
As we can see in the above example, simple marketing is obviously a lack of temptation, and when marketers introduce the concept of "successful people", BMW suddenly becomes attractive.
Simply put, sales are selling products, and marketing is selling concepts.

The most skillful of concepts is the fashion designers of Paris. At the beginning of the new year, the Paris Fashion Conference will launch a series of concept fashion, their role is to publicize this year's fashion color, style and the fashion of the "fashion language", these concepts will affect the world.
If you pay attention to IBM ads, you will find that from the beginning of last year, all of IBM's product ads have such a slogan: "On-demand business." This is the concept of marketing that the blue giant has struggled to advocate for a year, even as it runs through IBM's corporate culture.
From the cart to the T-shaped platform, from "respect for humanity" to "on demand", manufacturers are through to the public to convey a series of concepts to highlight the superiority of their products, so in the fierce market competition to win.

Back to the original question, we stand in the marketing and sales perspective, we will find the essential difference between products and samples: The product is ultimately to the user, and the sample is for marketing services.
Manufacturers to release samples, is to pass the sample of the carrier, to the public to promote a concept, and through the audience feedback, to know whether the concept can be accepted by the market, whether it can win profits for the enterprise. This is not only testing, but also for the follow-up sales to do a foreshadowing, it is far-reaching.
lecturer raised the issue because it was targeted because, as a technology-leading product, needed to advertise its ideas through marketing, so that its new products could be quickly accepted by the market to gain profits.