Unconscious design: finding valuable user continuity behavior

I have seen Ikko "The Awakening of Design" and the original research "Design in Design", began to agree with Japan for the common design attitude. Then understand the Shenze straight, Wei, Soto and other Design Master's works and design ideas, which began to think from the perspective of common design in the end what is the design? And I think that design is actually conveying information, not through a strong visual impact to attract people's attention, but to infiltrate into people's lives, Become a part of people's living habits. So we need to re-examine the surrounding and life-related design, in the most popular way to explore the design in the life of the essence and connotation.

The design of the Muji product is to inherit the idea. Its product price is not high, the design is peaceful and fine, the consumer from the student to the old person, everybody does not worry its style can make oneself awkward. This aesthetic separation is designed because it does not attempt to play a role in identity and aesthetic testing, which is designed to help consumers solve everyday problems. So I think that when the design is not burdened with too much responsibility, it can focus on the completion of their tasks. So let me focus on another question: what is the design going to achieve?

Japanese designers focus on solving everyday problems, designed to be useful, not just good-looking. If the designer has the artist complex, the design often pursues the alternative or the strange, is difficult to connect with the daily life, the result on one hand the designer's work cannot help the consumer to improve the life, on the other hand, the consumer always can not buy enough to suit own product. (So how to use it?) Therefore, Shenze Kan proposed the "unconscious design" (without thought) also known as "intuitive design" design concept. In Freud's psychoanalysis theory, People's spiritual consciousness is divided into consciousness, former consciousness and unconscious three levels. An unconscious component is something that does not normally enter the consciousness level at all, such as a desire to be repressed in the depths of the heart, a secret thought and a fear.

Unconscious design is the "transformation of unconscious actions into visible objects". For the sake of understanding, we can give an example of the side to analyze: Often cook people generally know that cooking rice when put some accessories can make the rice to achieve unexpected taste, such as vinegar can make cooked rice more soft, fragrant tender, even if most people know this common sense, but because of negligence will still have forgotten Remember to add accessories. So we need to do a design, that is, when cooking rice in an unconscious action automatically add the appropriate accessories, and this design is called "unconscious design."

"Unconscious" is not really not consciously involved, but we know that we need something, but not yet aware of what we really want, and Shenze attention is what we ignore the "unconscious" of the various life details. Shenze explained to us in a simple way the ideological roots of his design: when texting, the average person chooses to walk along the path for the blind, who can look without his eyes and go wrong. In other words, this yellow, usually provided to the blind use of the road, but also reflects its new value. While walking is not just an act of learning as a child, it is a kind of value to look at your feet when you walk. Therefore, the text of the message followed the blind, is a search for value of continuous behavior, and when people, things and environment to achieve perfect harmony, we say that this behavior found an unconscious valuable behavior.

The unconscious design is an existing sensation that does not appear in thin air and requires our rich experience and attention to the details of emotion. So whether from product design, graphic design, or to web design, should be from the root causes of the problem to seek solutions. For example, flat design can be said to be to simplify the design aesthetics. Do not think that flattening is just a three-dimensional design effect flattening, in fact, flat design is functional on the establishment of simplified and reorganization. For example, some weather applications use a thermometer to show the temperature, or the computational application still uses a calculator's two-dimensional morphological representation. In the application software, the image of the thermometer is purely decorative, and the calculator calculation method is not the simplest direct. The advantage of flat style is that it can be more simple, direct and accurate to show the way information and things work, and reduce cognitive impairment compared to the physical materialization. Another example is the response type design. As more and more users now have a variety of terminals, desktops, notebooks, mobile phones, tablets, can adapt to the different size of the display of the Web page into the current design trend. This is also through the product and environmental observation found that through the Web page information elements of the reorganization so that the vertical tablet computer or smartphone can achieve the best visual effects and information rendering.

And in the end this design idea prompted me, can not blindly in accordance with our want to give users the perspective of the message to think and design, to know that in fact, users can receive the information is not so, so ask me more to stand on the user's point of view, attention to detail and emotion, to find valuable user continuous behavior, For the user to create a good user experience environment, in order to finally achieve the purpose of our design.