User Experience Design: Beautiful UI design may not be good

A good user interface (UI) is essential if you want your product to be easier to use, but be careful not to get too deep in the interaction (translator: It seems to be a bad translation).

The excellent UI is hidden behind the scenes, letting the content on the front desk-the so-called boulevard inaction. If the content fails in the tug of war for the attention of the user, the victory is the gaudy and noisy buttons and switches-that means the UI is too much!

Remember, visitors are here to do their job-they don't need to appreciate the charm of the button, nor do they have to be amazed by the style of navigation. If the UI is distracting, no longer dormant, obvious in the foreground, then will be hidden content, interference users.

For example, this is a Web site called Newspond (which can be translated as a "news pool"). This site collects information from the Internet, and then uses algorithms to rank:

The system is doing well and the interface is beautiful. But here's the problem. The interface is so beautiful, it's overdone--it interferes with your attention to the news. Well-designed (and, in a sense, fairly available) UI is the root cause of this strong system failure. The designer apparently plunged into the interface too deep, in the content is not pass.

So how should the masterpiece be built? Let's look at a similar website. YCombinator's Hacker news , a news-service area for businesses and developers.

Very basic, huh? Very beautiful, just good, only content. Either I go to newspond, a screen can only see a few news, or I to Hacker news, can see almost 20. I found what I wanted--the news. I can hit the point and discard the UI. It's simple, but it's a good way to implement the functionality.

If Google looks like Newspond--would you still use it? I'm not going to use it anyway. The essential thing about a great user experience is that you can get information quickly--fairly quickly. The UI is broken if you're asked to screen out the UI first and then look at the headlines. Google doesn't have much "UI"--some just a few links. That's why Google is outstanding. Only content, is content.

Experience vs Functionality

Cutting the UI is not always right--subject to the functionality of your site.

If you're promoting the company, promoting the product, and opening up the market, a graceful UI might help you. At this point you are showing a new experience, not just publishing content.

However, if the core function of your site is to publish content, then the interface can only be sidelined. Remember that the interface does not replace content, not the center of gravity of the site. Know which is more important to make an outstanding user interface (UI).