Web 2.0 changes the Internet

web| Internet after 10 years of development, people through the Internet has been able to complete much more work than before, get richer, more accurate, faster feedback, and a more wonderful experience. But in another 10 years we'll find the media, whether it's a newspaper, a TV or the Internet, unlike the present, mobile phones, rather than paper or PCs, are the most commonly used carriers; watching TV is no longer passively watching TV broadcasts but subscribing to them, and the program may have been filmed by someone else. , you may also see on TV or on the Internet that your phone is inadvertently taking pictures of uploaded images, and thus receives a hefty reward. This is not a raving, nor fantasy, this is Web2.0 to show us the internet, then the Internet will no longer be a simple game or reading, the network will provide a variety of services, whether it is Bank payments, travel or search love.
The impact of Web2.0 on Web1.0
In the web1.0 era, the production of information did not break away from the traditional mode of information production, namely: Journalist-Editor-published Elite model, but the Web 2.0 has completely overturned this model, MIT Technology Watch said Web 2.0 "... In emphasizing the Peer-to-peer communication of peer information interaction, that is, the recipient of information is also the creator of the information, a number of blogs into the new information output, everyone in the milking time to drink milk, which their own business cycle, is not likely to be measured by a shallow charge service or advertising. "
The first thing to provoke this change is the blog, also known as blog, which is the most familiar element of web2.0. His shadow has long been on the internet, but in people's minds it is only a supplement to mainstream media, but a series of events this year are changing the way people think about it: blogs are becoming a mainstream media.
If the Indian Ocean tsunami occurred in February this year, the blog is just a supplement to the traditional media, then six months after the series of bombings in London, the blog officially become a major way of reporting, simple and accurate pictures, short and direct text, in the first time to send news stories to their own blog, People are getting used to getting information through blogs, not television or newspapers, not even portals.
In addition to personal blog, blog also began to enter the entrepreneurial vision, and then form a corporate blog. This September, Google launched the "Google and Kai-fu Lee," The Chinese blog, kai-fu Lee job-hopping caused by disputes can be queried here and ask questions. Similarly, Microsoft encourages employees to write blogs. GM's vice president Bob Lutz's "Fast track" blog has become an important place for GM to communicate with the public. The companies that are doing so are sun, Procter and Gamble, Boeing and so on. Blogs are gradually subverting the traditional news media.
In addition to a variety of text blogs, there is a new "blog" that can publish sounds and images of "blogs" that are called podcasts (Podcast) in the Web2.0 family. It's a collective product of radios, ipods, blogs and broadband Internet. In the simplest way, podcasts are blogs that are written with your mouth and ears.
For most Chinese, the podcast is still new, in the first half of this year there are only a handful of podcast sites, but the author recently in Google to search for podcasts, get 318,000 results, in Baidu to get 1,570,000 results, many of which are podcast sites or channels, Although this podcast is currently facing a similar situation in the domestic blog site a few years ago, in the United States, the number of 2005 podcast will reach 4.5 million, and 2010 this number will reach an astonishing 56.8 million. Traditional broadcasters, television stations and Internet sites have seen opportunities and threats.
We may be able to find podcasts from internet radio stations in the early days, but the biggest difference between podcasts and web radio is that it uses rss2.0 to subscribe to a model, no longer a simple audio file, any Peer-to-peer file can be a podcast, and any individual can make a broadcast of a program, any MP3, Smart-phone people are free to listen to podcast programs.
Compared to traditional radio or television stations, podcasts do not require channel resources, do not require a large number of devices, digital cameras, recording software, microphones and other current home devices can help you become an announcer or a host, podcasts often say that every reader is a blog, then each listener is a podcast.
The content of the podcast is made and listened to in a very personalized way, breaking the traditional way of broadcasting, so it was once born, the media attention, now, overseas broadcasters have started to increase the podcast program, the United States Boston Public Television, Toronto Music Radio Canada and the BBC company have opened a normal podcast service, The American Satellite Broadcasting Corporation will also launch the podcast program. While podcasts are also affecting the entertainment world, record companies are starting to build a link between singers and fans through podcasts, but this is just the beginning.
The internet is moving towards a personalized era
In the Web 1.0 era, the site is not mutually interlinked, the site itself, but in the Web2.0 era with the aid of RSS and XML technology, to achieve communication between the site. Sina Dot Pass, Yahoo's my yahoo to join the content of dozens of sites, readers can according to their own preferences, free to choose information.
But all this is just a superficial phenomenon. Web2.0 advocates the personalization, and the traditional website personalization has the essential difference. In traditional portals, personalization means that the style of page design and content organization rather than the content itself, regardless of the characteristics of the central portal all-inclusive. Web 2.0 advocating personalization means refinement and specialization, the site has a clear division of labor, as if the same report Super Girl, someone just do Li Yuchun news, someone just do Zhang Yi news, through the combination of RSS, RSS will play a role in the portal site, the difference is that the content of which you choose.
Even more exciting is that personalization has been the user level into the enterprise service level, it elites have been in the practice of personalized service. The US real Estate Deals Map Network (housingmaps.com) is one of the most popular real estate trading sites in the United States today. It is characterized by the current popular Web2.0-style web site craigslist rental information and Google Maps combination of visual Pushpin to the United States Housing transaction information detailed reality.
In short, the Web 2.0 era of personalization is not the original web personalization, but personalized service, we will face a new personalized internet.

Technology leads the Web 2.0

Technicians have always had the idea that instead of installing expensive software, it would be better to use the software installed on the server over the Internet. The AJAX technology in WEB 2.0 makes this scenario possible.
· Ajax gives software a new face
The full name of Ajax is asynchronous JavaScript and XML, which is not a technology but a combination of several technologies. Ajax uses the remote script invocation technology, through the JavaScript language and the XMLHttpRequest object to implement the data request, the processing from the server to the client, reduces the server resource occupation, speeds up the data processing speed. Software developed with Ajax allows you to feel as if you were on the computer when you use the Web application software.
Ajax technology has been widely used in the development of Web application software, Google may be the most successful AJAX technology development companies, Ajax has been successfully applied to Gmail, Google suggest and Google Maps and other network applications.
In addition to Google, there are more companies using AJAX. With the help of Ajax, Zimbra has been more interactive than Gmail and Hotmail in the emails developed by the company. Meebo.com also employs Ajax technology in instant messaging software to create a better user experience. Even if Microsoft does not block Ajax's charms, Microsoft says it will add Ajax toolbars to its next-generation Hotmail.
• Open API
The previous open API (application interface) mainly refers to desktop application software, and hopes to integrate more applications through open APIs. In the WEB1.0 era, only a handful of websites, such as ebay, Amazon, Yahoo, Google, and so on, followed a variety of industrial standards at the start of the design and opened API interfaces, and it was because of these open APIs that they got a lot of interesting and interesting applications. But most companies did not have this awareness at the time, but in the Web 2.0 era, the Open API has become a noticeable trend.
For companies, competition in technology has evolved into a standard contest, and the standard is formed by how many people are using it, so the open API means more people are using it, and that means standards. Google clearly knows the way. Many of the products it launches are based on open API standards. The most typical example is Google Map, after opening the Google Map API, Google does not need to expend effort to do more marketing, other companies will actively integrate its application. As we mentioned earlier, the U.S. real estate Transactions Map Network is the active integration of Google map on its website. Microsoft, Yahoo and Skype are also joining the huge prospect of openness.
• Software changes to the Internet
In the most rampant piracy, software developers have come up with a vision: free software, paid services; this idea seems promising today.
A number of new companies were born in the United States, including Upstartle, which developed a web-based word processing software writely, entered the company's Web site and started writing after registering, documents that can be saved on the company's servers and then opened anywhere. This web-based word processing system quickly attracted a large number of users, once causing server congestion. With writely the same word processing software and Goffice,google is also stepping up the development of his online word processing software OpenOffice.
and software hegemony Microsoft's involvement may be more shocking. Microsoft recently announced the launch of its live strategy, based on its flagship Windows operating system and Office software, to build a live.com platform on which to provide software services to users via the Internet. Under this strategy, Microsoft will bundle a variety of software for live, and completely free, through advertising and order to obtain profits, this is Microsoft since. NET another strategic change, but also marks the beginning of the software industry transition to the service industry.
Post-Web 2.0 more worth looking forward to
The Web 2.0 application we're talking about today is just a Web 2.0 application, and many Web 2.0 applications are still murky, and web 2.0 advocates are struggling to find the right business model, and the only Web 2.0 we can be sure of is the inevitable direction of internet development, His impact will not only be limited to the Internet, but will completely change the way we live and work now.
· WEB 2.0 Makeover Traditional TV
The rapid development of broadband makes the popularity of network television possible, keen internet elites have turned their eyes to IPTV, hoping to dig a golden hill, but if the traditional television mode to develop IPTV, must be plunged into high input, low output of the vicious circle, but to the web 2.0 of the concept of the development of IPTV can be out of this cycle.
The development of digital products to make TV programs for users of the cost of equipment significantly reduced, post-production software can also be free from the network download, users can make their own programs, and then upload the program, by the audience free subscription, the website can then pay for high ratings programs, This changes the traditional TV viewers can only passively watch the program mode.
• Web site miniaturization becomes possible
Web 2.0 advocates a professional model that makes it possible to make a website smaller. In the Web 1.0 era, the Web site is the largest road, the competition is the number of editors, Web site size, Web 2.0 of the socialization, open features so that the center is no longer necessary, instead of joint participation, so that the source of information more rich and professional, and smaller web site cost easier to control.
A personal site similar to a small web site will be another feature of the Internet. The drop in technology makes it easier for individuals to build stations, even if they don't know HTML can easily build personal radio, personal TV, personal DJ, personal games, personal stores will flood the Internet, and even have personal chat tools, only your friends know.
• Wireless applications become the next extended space for Web 2.0 applications
China is a big mobile phone, mobile phone ownership has surpassed the United States, the rapid development of unlimited Internet, on the other hand, the network terminal miniaturization is very rapid, the application of handwritten input technology makes the use of handheld devices to write becomes very convenient.
Some Web 2.0 Web sites have moved blog posts, but blogs are just pioneers, only the early stages of mobile web2.0, and more applications will be generated, such as podcasts and mobile commerce.
Once a mobile web2.0 is developed, the benefits are obvious, as his clients are more likely to be identified and more accurate in their services.
Conclusion
Now the internet is a one-way Internet, Web 2.0 is transforming the Internet into a people-centric and multi-directional Internet, the network is also changing our work and lifestyle, perhaps the future Soho will become the main mode of work, go out and no longer need travel agency arrangements, Because you can arrange everything through the Internet.
The impact of WEB 2.0 will not only be limited to the Internet or the media, it may have a bigger impact on us than you think, "Businessweek said." From the software industry, telecoms, media, marketing to the entertainment industry, almost all will be a strong impact of this trend, and is about to change dramatically.