What exactly is design? Make your design a memorable one.

Article Description: Here I also dare not write any too professional articles, so I usually collect some pictures and posters out and share with you, and from a number of factors to discuss through the layout design, color use and contrast to make your design to impress people and effectively convey the message.

In today's pan-design era, design is gradually from an art category to the Life form transition, so always encounter a lot of embarrassing situation. For example, there are brand enthusiasts and you talk about the latest fashion information, for example, a few days ago, a friend of the public relations has drawn a draft of a logo to let you modify and adopt, a friend of archaeology to find a design site template to tell you his design faster and better; let you think others than you know design; looks like my "trained" Designers seem to be on the sidelines.
Here I also dare not write any too professional articles, so I usually collect some pictures and posters out and share with you, and from a number of factors to discuss through the layout design, color use and contrast to make your design to impress people and effectively convey the message.
What exactly is design?

Baidu said that the design is a plan, planning, vision through the form of visual communication of the activities of the process. Some people will say that design is the product of the development of human society to a certain stage, is a "demand + information + color" a visual communication way.

In short, no matter what form the design is, the purpose is to better convey information, leaving a deep visual impression. The best way to impress someone is to have a visual impact. A page layout and originality will determine the length of time when people watch your work, and only when the viewer notices your work and stays in your work for a long time, can information be communicated effectively. Sometimes we revel in our personal style. But most of the time design is not an end in itself, it is designed to better disseminate information. A good design, must first clear the purpose of the need, and in-depth to understand. Layout is inseparable from content, but also to reflect the content of the theme of ideas, to enhance the reader's attention and understanding. Only the theme is clear and prominent, at a glance, to achieve the ultimate goal of design. If your work does not attract the attention of others, can not let people quickly understand the information, then other God horse is also a cloud.

We do have this situation where a lot of information needs to be focused on a small picture in the design. Yes, a lot of times we choose to selectively read information. At this time we need to make the information simple, to the text of the choice, even the most important information we have to its primary and secondary points, strengthen the visual contrast. So we may need to emphasize important information through color, composition, layout and so on.
Let's take a look at the following figure: Although the information is not too much, it still allows the reader to quickly find important information.

Here is a series of posters with hand-drawn Nike. Show the central theme with hand-painted. You can get information from hand-painted pictures and text. And by hand-drawn to impress the reader. Combined with a large area of simple color of the flat coating, so that the main schema significantly jump out, effectively enhance the image of visual tension and appeal.
Although now a large number of vector pictures facilitate the designer. It also makes the original design less. And the original is the basic experience and imagination, hand-painted ability to increase the design performance capabilities. So I always think that a good designer should have some hand-painted ability.

The following image decorative factors are text, graphics, color, etc. through the combination of letters and arrangement, and the use of metaphor, symbolic approach to reflect the visual effects, not only beautify the layout, but also improve the function of conveying information.

This is a lively layout visual language. The layout is not much of a wonderful content, we must rely on the creation of fun to win, which is also in the idea of the mobilization of artistic means played a role. The layout is full of fun, so that the information is doubled, played the finishing touch of the expressive skills, and thus more attractive.

Obviously, the following design of the composition is very concise, and the elements are very large, although only the picture plus the logo of the low budget design, but it is very attractive view.

The following picture is also very concise composition, although only black and white, but also give a strong visual effect

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