What the Internet Product Manager is doing

This article is excerpted from Wang Jian. "Netting". People's post and telecommunications publishing house

The work content of the Internet Product manager is similar to the traditional industry product manager, according to the work content time span can divide into three big pieces: the strategic work, the periodical work, the daily sex work.

1. Strategic work

Spanning the entire life cycle of a product, it consists mainly of the following:

• Establish a long-term strategic layout for the product
• Discover new Product Opportunities
• Advising on the evolution, enhancement and introduction of products

2. Phased work

This work has a definite starting time, including the following:

• Participate in the development of new products
• Participate in the development of the annual business plan
• Use internal and external resources to carry out marketing activities.
• Anticipate competitors ' actions and formulate response plans
• New products and corresponding user education
• Reduce costs
• Re-planning the product line

3. Daily Sex work

• Collect and analyze competitive intelligence
• Coordinate development, operation, customer service, sales and other resources to ensure the normal operation of products.
• Execute Business Plan

In Linda Gorchels, in the first book of the product manager, "Ideally, strategic work accounts for the 15%~25% of the product manager's working hours; it takes about 20% to 30% of the period work, and the daily work is the basis, about 40%-55% of the time"

What the Internet Product Manager is doing