Brief introduction
This is an article about the principles of web design. In the rapid development of the Internet today, a variety of Web 2.0 Web sites Fierce competition, you die me. Jini, DHTML and other complex new technologies have been predicted to have no future, while seemingly simple metadata, XML, CSS have made significant breakthroughs. At the same time, or complex or simple web design schools are antagonistic to each other but also successful. In order to better understand all this, businessweek.com survey of the current network elite, summed up the 2008 years of the design of the designer's web page to survive the 10 commandments.
The internet has been changing, and businessweek.com and a group of experts have summed up the rules that Web designers must follow today. (Matt Vela)
The emergence of the internet reflects its powerful power, it not only changed the way people work, and even changed the way people are dating. It can be said that it let the world play a back roller coaster, everyone is playing dizzy. Microsoft, Netscape and other companies have started to compete in browsers, and competition for network standards is underway. At the same time, with the rise of Facebook, Flickr and YouTube, the network is more focused on collective intelligence and socialization. From Take-off to depression to take-off again, money frantically circulated, the development of the Internet industry seems to see no end.
The web also attracts religious communicators, theorists, etc., many of whom predict that there will be new technology--jini, DHTML and others-yet none of them has arisen. But those seemingly simple technologies-metadata, XML, css---have made breakthroughs. The development of web design from hotwired to Google's application has been continuous, and sometimes appear to be antagonistic, but completely changed the Internet.
To make things clearer, businessweek.com lobbied many prominent internet figures to sum up some of the specifications of web design. Participants have internet theorists, the collaborators of Don Norman,nielsen Norman Group, NYTimes.com's design director, Khoi Vinh and John Maeda,rhode, President-elect of the design school. These 10 2008 web Design Commandments were summed up in our survey. A list of all contributors will be given at the end of the article.
1. Do not misuse flash
Adobe's animation technology makes the Internet more powerful, from the Nike company's very exaggerated homepage animation to the Web pages used by many advertisers banner. But this technique is very easy to misuse, and too much animation is not only impractical but also slows down the user's Web browser.
2, do not let the ads blocked the content of the site
It is true that advertising is vital to the survival of the site, but research shows that pop-up ads and full-page ads, once they block the content of the site, will have a significant impact on their usefulness and will also affect whether readers will come again. An ad that can be scaled to fit the needs of the reader is more appropriate.
3. Don't let the Web page look cluttered
Web pages are a hodgepodge, but websites that lack a reasonable structure tend to make browsing of information very difficult. Amazon.com is the most important standard in the design process for the clarity of the page hierarchy.
4, do not use the transition glass reflective effect
Apple often designs some pretty good results. But some experts say the company's glass-reflective effects are not widely used in photos of all its products, since the design element has long been overused.
5, do not add or subtract the letter in the company name
Today, a popular method of naming Web sites is emerging, but this is becoming more and more bizarre. Many websites do not add multiple vowels to a word when they are named or deliberately remove some. such as Flickr,smibs,meebo and so on. These names are indeed easy to remember, but destined to be outdated.
6, to adapt to change
Today, designers say, in addition to perceiving the changes in network bandwidth, ordinary text is quietly emerging. Mainstream websites such as Craigslist are leading the trend, while the famous daring fireball blogs like Coudal and John Gruber represent the forefront of the times.
7, to impress people
The site just looks pretty and doesn't work. Sites like Facebook and YouTube use content and functionality to attract users. The key to creating a Web site is to attract and retain the attention of the user.
8, to make the website socialization
Web2.0 has penetrated into every aspect. MySpace and the division's website just followed the trend, allowing users to communicate and interact within the site. Today's designers have added the same elements to various websites, such as advertising, online Office software, and so on.
9, the use of proven effective technology
Wikipedia, YouTube, Facebook and similar sites have become part of the web's life. Incorporating these elements into a Web site keeps contact with the user to provide the functionality they are familiar with.
10, the content is kingly
Although this sentence is a cliché, it is still very important. The website design is very beautiful certainly can attract eyeball, but always can't cover up the content of lack of website.
Original link: http://www.businessweek.com/innovate/content/jun2008/id20080623_750025.htm?chan=innovation_special% 20report%20--%20web%20design%202008_web%20design