Website editing tips for the medical profession

The Medical Profession website competition is very intense, as long as can make money the matter, even if kills 1000 self damage 800, he is also willing, this must form the competition. And for search engine marketing, we will certainly see a more familiar word-Baidu bid. Many medical professions hesitate to open bids, but the results are different. Some hospitals, because the bidding brought a large number of patients, resulting in consultation volume, access to income. But some hospitals, it is a waste of money, has not brought several patients. What's the reason? A very important reason is that the launch of the landing page is not good, we all know that the site to reduce the amount of advertising, need to do some long tail keyword, then for these long tail keyword, you have to say a question: auction article editing. These articles are long Tail keyword Auction Landing page, we should pay attention when bidding. I have done a period of auction article editing, accumulated some experience, here to share with you, please correct each other.

1, what is the auction article?

When it comes to bidding for the article first to understand the bidding, here is mainly talking about Baidu bid promotion, simple bidding is the search engine Pay-per-click of a marketing model, search engine for us to provide access, we spend money to make their own ads before, to attract users to click, and the auction article is through the payment we want users to search for a specific keyword can find a landing page with a marketing nature, this page has a very important task is to allow users to achieve transformation, here are three parts need attention: first, the title to attract users to click; The content provides the most advantageous treatment method or the product which we can provide, third, lets the user carry on the effective consultation.

Many hospitals do not pay much attention to the bidding articles. In particular, some hospitals have been taking the homepage of the site as a bidding landing page, if the site's navigation to do a good job, users can also find the information she wants, if not done well, it may be lend your money, money is not said to be transformed. Good bidding articles can help us to get more patient counseling, which translates into medical treatment, to create more profits for our hospitals.

2, how to write the auction article?

Through the above introduction, presumably we all understand that the auction article is directly through the cost of Baidu to get rankings, so we do not need to worry about no traffic. Then, how to import these flows into the consultation, produce consultation quantity, this is to do the meaning and center of bidding. Next, let's take a look, how to write the auction article?

A, identify keywords. Write a bidding article, the most important thing is to be clear, we hope that users through which keywords to land to the article page, so the first point is to determine the keyword bidding articles. Here to pay attention to the point is to have a certain amount of search, and then need to consider, you are looking for the keyword conversion rate is high, if there is a large number of searches, but the conversion rate is very low, it is recommended not blindly on. For example, "Psoriasis eats what good", search this kind of keyword patient, usually not want to treat, just want to know dietary knowledge, so, such keyword is not recommended.

B, around the key words to write bidding articles. After confirming the keyword of the bidding article, is to bid for the article to think of a good attractive title, such as "Psoriasis treatment method" This keyword, the general editor will have "psoriasis how to treat" or "the best treatment of psoriasis", but these headings are very common, will not attract the eyes of patients, then, Is it possible to get a "psoriasis, do you still hold?", so believe that the attraction is very big.

Second, we have to do is to edit the content, in the process should be careful to figure out the user's search psychology, users search These keywords, what he needs? Want to know what information to get? For example: "Psoriasis how to treat", this must be the patient may have psoriasis, want to know the information related to psoriasis treatment. Then, your article, you should describe in detail, your hospital is how to treat psoriasis, what is the advantage, will not recur, the price is probably how much (if the price is not convenient to say, you can introduce consultation.) Need to remind, in the writing psoriasis before treatment, it is best to have a transition section, to give the patient a very natural feeling, on the transition to the treatment.

C, pay attention to the best time to introduce consultation. As we all know, the purpose of bidding articles is to introduce consultation. But it must be caused in the right way. Some editors think, anyway, the patient is not clear about the disease, will certainly point counseling, but most patients, if not understand, will turn off the page. Because, the hospital is too many, not necessarily must look at your home. The special reminder is that we want to attract the quality of the visitors with the intention to treat, so the editors who do the bidding have the responsibility to filter unnecessary unrelated visitors to the consultants.

Above I to the Auction article editor's opinion and the understanding, in addition, I am responsible for the station Qingdao Dermatosis Hospital (http://www.66629131.com) already opened the bidding, some bids the page also gradually consummates, everybody may login reference. Also can add my qq:331055515, everybody carries on the on-line exchange, the goal is to bid the friends, the mutual study and the progress.