Fragile Chinese Internet

Sohu received a penalty from China Mobile, leading to a slump in its share price. This incident reflects the weakness of China's Internet Business Foundation and the embarrassment of its position as a listed company.

China Mobile is only a company and does not have any national administrative power. However, China Mobile has such authority, not a national department. It is better than a national department, especially for large and small companies attached to it. it consciously assumes the role of a parent, the media is also accustomed to the administrative term "penalty" to describe the business dispute between China Mobile and other companies. China Mobile believes that it, rather than those Internet companies and their users, has saved China's Internet.

Look at these listed companies:

Sina (SINA), Sohu (Sohu), Netease (ntes), Chinanet (China), Tom Online (Tomo), Lingzhi Network (lton), and Skynet (Kong, which of the following companies has seen China Mobile? It's not just a mouse and a cat.

Text messages have become a life-saving tool for Internet companies. The first reason is that China Mobile is willing to make the SP that they are willing to make the effort get the rewards they deserve. This is a bit like allowing land contracting in the past, stimulating the enthusiasm of farmers. In fact, enthusiastic farmers have saved the country, not the opposite. However, China Mobile never thinks so. It always thinks that it is a life-saving person of Internet companies, and it can take any action against such companies.

Internet companies are doomed to face great commercial risks by building their own destiny on such a company with heavy official business. This is also helpless. You have no choice but to cooperate with China Mobile to do mobile data services. Just a few people in China Mobile's mengwang department actually controlled a huge industry that is closely related to the fate of SP, and the power was unimaginable.

In terms of brand promotion such as mengwang and MMS, China Mobile requires almost no investment. SP companies will rush to help them push and strive to make themselves better. As Zhang Chaoyang said in his letter to his staff, "Sohu has made great contributions to the promotion of the MMS brand through the major activities of Everest and Miss Sohu MMS on MMS ". However, there is no balance at all. Everything you do for others should be done and deserve it. You are not eligible to bargain with your parents.

When China Mobile raises its home law again and again, it will surely feel its own expectations.

I have no intention of defending against SP violations. I also hate receiving spam messages, and many of them are sent to me through 1860 of China Mobile. In fact, China Mobile looks like a fair "penalty" to cover up more illegal transactions. Since it can use the family law to punish SP at will, it can also be free from punishment. It is a parent, and it has the final say.

Maybe Sohu needs a more accurate PR strategy, not just a few times of Everest, but also a few Ms MMs. In a gray area, there is no real rule, and everything is just a transaction. Of course, you need to select the target transaction object.

China's Internet and SP industries, built on such a fragile foundation, may be easily squeezed by a company at any time.