Hong Bo: in the Post-Gates age, Microsoft will be an important internet player

Sina technology news on the evening of June February 1, in response to Microsoft's bid of 44.6 billion US dollars for Yahoo's purchase, Hong Bo, a famous blog and five-quarter consulting partner, said in accepting the Sina technology line, microsoft intends to expand its Internet business through the acquisition method. After the gates age, Microsoft will be an important player in the Internet field.

　　Special Internet players

"Obviously, this is a strategic step of Microsoft's Internet strategy. If Microsoft wants to expand its Internet business through direct acquisition, the Internet will gradually become Microsoft's core business. In the post-Gates era, Microsoft will be an important player in the Internet field, not just a software company ."

Hong Bo said that although Microsoft has high hopes for the Vista operating system, the Internet makes the upgrade of the operating system increasingly unimportant. In fact, Microsoft has long been aware of this crisis. Judging from the sales volume of Vista this year, Microsoft must also leverage its internet strategy to make up for the shortcomings of the operating system.

In Hong Bo's view, Microsoft has a strong cash reserve, and has the strength to acquire Internet companies other than Google. Yahoo, which is worth tens of billions of dollars, is quite easy to say. Yahoo has accumulated more than a decade of brand experience, a large loyal user, a relatively complete product line, and good advertising potential, which has been favored by Microsoft.

Microsoft is willing to buy Yahoo at a price of more than 60%. It can also be seen that this transaction is the best choice Microsoft can make for Internet businesses.

　　Impatient Yahoo investors

It is worth noting that Yahoo investors and the board of directors have been impatient for the past two years. On the one hand, we can't see Yahoo's sound growth, and the stock price is also relatively low. This kind of mentality can be seen from getting rid of the former CEO and hoping Yang Zhiyuan can give way.

"They have not been doing this for a long time. If the performance cannot be quickly reversed, investors will not be willing to wait. Although they may raise their prices and offer more benefits to investors, they are likely to accept Microsoft's bid because they don't see where Yahoo's prospects are ."

Hong Bo told Sina technology that it is unrealistic to expect Yahoo to earn more than 60% premium in the next few years. Impatient investors are likely to accept Microsoft's acquisition request. Microsoft entered the position where Yahoo's share price was relatively low, and apparently chose a relatively cost-effective time.

　　Difficult to shake Google's position

Hong Bo believes that, if Microsoft successfully acquires Yahoo, an Internet "big bully" will be born, and the number of users and visits of the two companies will be astonishing. However, Hong Bo pointed out that this combination does not see any impact on the internet landscape, especially if it is difficult to shake Google's leading position, because both companies lack killer Internet applications.

"Although they are powerful, there is no killer product on the Internet, and there is no strategic advantage resource. Besides, Yahoo has lost its innovative vitality over the past few years, A non-innovative company, coupled with a software company, turns to the Internet and cannot see significant impacts or changes." Hong Bo said. (