How can a website increase the user conversion rate?

There are many ways to promote a website. For example, a website can improve its access volume by implementing search engine optimization or purchasing keyword advertisements. However, increasing only the access volume is far from enough for business development, A more professional and in-depth approach is to enable potential customers who come to the website to purchase and convert customers to improve the conversion rate of website users. What do websites need to do to increase customer conversion? According to the related content of marketposition on the U.S. website, the new competitive network marketing management consultant compiled a report from an electronic product network marketing specialist: How can I improve the user conversion rate of the website.
My job at goodguys.com is to increase sales for this website through business expansion and marketing strategies. My boss told me that this website requires website optimization and PPC Search Engine advertisement to increase the access volume. I said we need to increase the customer conversion rate of existing visitors first.
The first step is to view the overall design and performance of the website. I found that the homepage file is too large, and it takes almost 0 seconds to open the website under the broadband. I asked the design team to narrow down the file without affecting the image size and display quality. At the same time, I gave the development team a task of clearing JavaScript and other code that affected the page download speed.
After the code is optimized, my next step is to lead the development team to analyze the shopping experience. This improvement mainly makes the shopping and settlement process simpler and more convenient. For this reason, I invited a company dedicated to improving the usability of the website and implemented major improvements based on the solutions they provided.
Then I invited an experienced search engine marketing company to buy search engine ads for us. We purchased a series of clear keywords in the search engine that can directly promote customer conversion.
These work significantly increases the access traffic and user trust of the website. On this basis, the following five measures are taken to further improve the conversion rate of website users.
One of the measures to increase the conversion rate of website customers: Proof
For more customers to buy, there is a seemingly simple factor that is ignored by many websites: Social proof. People often think that this item is worth buying because others have bought it. Therefore, the website adds "best selling products" or "Recommended items ), this saves the customer time to consider purchasing. At the same time, it also adds more positive feedback from third parties, such as feedback from customers, rewards and praise, product/service comments, cases/success stories.
Measure 2 to increase the conversion rate of website customers: discount
Effective website-based promotion methods include: free trial, download, online tools, and video demos. Price-based promotion methods include free shipping, discounts, and cash feedback. On the goodguys.com website, we used regular lucky draws to obtain digital cameras to encourage customers to register our promotional email. This strategy was very successful.
Measure 3 to improve the conversion rate of website customers: Security
Security is the most basic requirement for Internet users to implement online shopping. We try to highlight our industry and security certifications, commitments and guarantees throughout the online purchase, settlement, and delivery processes for consumers.
Measure 4 to improve the conversion rate of website customers: Communication
It is important to increase opportunities for consumers to interact with sales representatives or customer service personnel on the website. Although it is impossible for us to integrate buttons such as click dialog on a website like Amazon, on goodguys.com, I used an online survey form to understand customers' opinions on the website, how do they want to improve and receive email subscription information. In less than a week, I received about 00 feedbacks. These feedbacks are of great help to our email marketing and website improvement.
Measure 5 to improve the conversion rate of website customers: Monitoring
We use the traffic statistics system to monitor Website access sources, search engines, and keyword statistics every day. In particular, Google's traffic statistics Tool integrates adwords keyword ads and website traffic analysis. Based on the analysis of this data, we have gained the basis for constantly optimizing and improving the website.
In general, the use of the above five measures has led goodguys.com to continuously gain new potential customers while significantly improving the user conversion rate.