How can we find revolutionary business ideas for the next step?

How can we find revolutionary business ideas for the company's next step? No clue, right? Well, more than you will have this problem. Creative consultant Thomas koulopoulos, author of creative zone, said. Many entrepreneurs have a problem: they are easy to fall in love with their initial business plans or stick to their initial vision, which in many cases will suppress the further development of their business. In order to usher in a new growth point for your business, you can try the following four steps to explore new business solutions:

Embrace fear

Ask yourself, "What makes me afraid ?" Then, explore the gray area. If you re-design the product and bring it to the market, what functions will it provide? If you want to invest money in a large conference or Industry Exhibition in other places, what important activities are you going to invest in? Even if a model or product is enough for you, is it possible to make it better? As for your competitors, you should not focus on what they are doing, but on what makes them afraid? Don't let fear hinder your exploration of new plans and ideas.

Trigger

Koulopoulos says that you can use a "Trigger" mindset to create new ideas. First, list your problems or challenges. For example, if you want to launch a new protein bar (a kind of food), you can share it in a crowded market. You can try to put irrelevant items together, such as a stapler, a coffee cup, a yoga mat, and a pencil. Put them all on the table and try to associate each item with your current problem. What will happen next? People will begin to think in a variety of unconventional ways. Maybe your protein bar will contain plant ingredients that can bring energy to diners (inspired by coffee cups), or contain relaxing plant ingredients (inspired by yoga mats ). However, the answers you made at the beginning do not have to be meaningful. Your next goal is to find ways to associate these answers with your products and return to the products.

Create a huge Matrix

Take out your big whiteboard and draw a large matrix. Koulopoulos calls this matrix A form matrix, which contains all possible solutions for you to handle a problem or seize a chance. If you are a group of people thinking about the company's next business idea, this solution allows everyone to think about how to deal with every element of the problem. Then, these elements are combined in a variety of innovative and unique ways. Koulopoulos gave an example. The latest "bacon SunDo ice cream" launched by Burger King, a fast food chain, is to reuse the company's original resources, then they are combined into a new product that is discussed by the family member.

It's summer.

Free your business for a while, even if it's just a little bit of relaxation or a weekend vacation. Take a good rest and restore your creativity. Don't overdraw yourself, because this is a major enemy of great ideas.

Source: http://www.36kr.com/p/134153.html

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