How do translation companies do marketing in the early stages of their business?

answers from two aspects: strategy and tactics
strategy, mainly STP strategy
1. Confirm your own market segments based on your own resource advantages and competitive environment.
2. confirm target customers
3. confirm what value you provide to customers
entrepreneurship is a great test of the ability of entrepreneurs to integrate resources, select the market segments that you are best at based on your abilities, competitor status, and customer needs. This market segment must be measurable, have a certain scale, and your resources can take advantage of it. Then, analyze your customers, study their psychology, and identify the ways they spread and the value they provide to them. Brands are actually the company's commitment to consumers. Volvo sells for safety, while BMW sells for driving pleasure. But is it really not safe? In fact, BMW is safe, which is just a difference in the core value of the brand. You can grow to a different core value than your competitors. Do not think this is not important. In the early stages of entrepreneurship, survival is the first priority. However, after you survive, the brand becomes the first one. This is the cornerstone of your long-term development. It will be difficult to make adjustments later.
the essence of strategy is to discard it. Focus on what you can do and then do it well!
I will not talk much about STP. You can talk about tactics in Baidu.
A translation company is a major customer marketing company. The most important thing is to develop new customers and retain old customers.
the key to retaining old customers is the spread and interaction of brand values, so that customers can truly recognize your brand. How to develop new customers.
1. go to Baidu Baike, Baidu Zhike, and publish translation-related professional content. The search success rate for these things is high and you have the opportunity to show your brand. I will not share the case, when you look up marketing, planning, and keywords in the encyclopedia, you will see many traces of self-promotion by external brain companies.
2. spread the habits of target customers. Professional translation forums/microblogs need to use the industry forums/microblogs of translation companies, or even use soft texts, Water Army, and hypes to increase their popularity. (Do not overdo the hype. Save yourself for your own Signboard)
3. Create a business team for yourself and call marketing. But don't forget to do a good job of sales tools to demonstrate your previous success stories, which is very lethal to your customers.
If You Can't elaborate on other things, you still need to know that the company's resources are being integrated for marketing and communication. If the company is small, the three items are enough
emphasize that the sales tools of business personnel are very important, and the most important thing is the success case presentation