How small and medium-sized Internet companies can improve website user experience

First of all, it is clear that the Internet companies in this Article refer to companies that operate websites as survival means. Different from network companies and software companies, the products of Internet companies are websites themselves. Websites are products. It can be seen that websites are the foundation for Internet companies to survive.

When talking about user experience, the most popular iPhone is the King. Apple has been focusing on details. In fact, user experience is an important embodiment of perfect details. Once upon a time, the rich visual effects were the first element of the dominant website, especially for network companies (mainly companies dedicated to helping small and medium-sized enterprises develop websites ). It takes us half a minute to get into the website and enjoy the amazing Flash Boot page played by our flash animators. The huge flash on the home page will continue to shake our viewers. However, all this has no value in today's market, and we are the "millions in a minute, do you have time to come here to enjoy our website and other things that fly around but have no substantive content? The beautiful interface design can easily conquer the research of the viewer, and the visual end has a fatigue day, truly grasp the hearts of the viewer only to make the website more intimate. The beautiful interface is just the appearance of the iPhone, and the considerate service is the final success of the iPhone. If you say so much, you just need to say something,To grasp the hearts of users, the website must be more considerate, user-friendly, and user-friendly.

 Small and medium-sized Internet companies, due to their own scale, often in line with the virtues of saving, hope to be more "reasonable" allocation of human resources, this has led to many companiesProgramProblems such as "light design" or "Light Design and Operation Experience. It is emphasized that user experience is a basic way to survive the long-term development of a website. However, many companies do not have a good way to implement such factors as poor user experience and unreasonable design, but I will not go into the root cause of this problem. Here I will summarize a little:

1. The company's operation itself has the problem of "focusing on Vision" or "focusing on procedures ".

2. There are two completely different concepts: graphic design and web design.

3. Knowing that the user experience is poor, but there is no good implementation method and means for modification and improvement

4. I was a company that made a hammer sale and never thought about long-term development.

How should small and medium-sized Internet companies improve the user experience of websites?

First of all, from the company's top management to the grass-roots level, from designers to program developersUnderstanding the impact of user experience on websitesThis is the basic element for improving the user experience execution.

Set up a professional User Experience Team. The user experience team of a large Internet company will be an independent part, but small and medium-sized enterprises are not as big as they are, but the user experience team is a must-have organization, otherwise, it is easy to find that no one solves the problem, and no owner can be found. Programmers say they are a designer, while designers say they are a programmer. Without a professional team, who has the right to determine the conflict between user experience? In the end, CEOs who do not understand technology, design, or market have the right to decide.

Standardize the company's project process and relevant owners. As far as I know, many company website designers only work on the homepage or as the front-end page, and the background page is directly lost to programmers themselves. Finally, they become users who feel that the website operations are extremely uncomfortable. Who are you looking ?? What programmers do, of course, is to find programmers. It is difficult for programmers to connect to the most basic page to get a better look. There is still time to study the operations carefully. It is even more important to standardize the work flow and the content of responsibility.

So how to form a User Experience Team and who are suitable for such a group?

The basic skills of group members are to understand Internet operations and use various types of websites, such as blogs, online shopping, or SNS websites that like to steal food. If such a person has used a variety of websites and enjoys surfing the Internet, then he will feel uncomfortable with website operations. Then, the user experience team is what you confide in. However, the core members of this team focus on designers and programmers, and select the Department owner who knows the market process and operations the most. Then the website interface is ultimately produced by this Department. The interface program development department confirmed by this department must be executed according to the effect without any deduction, because this department has people who understand the procedures, confirm that the interface can be converted to a program.

Of course, user experience is a long-term and arduous struggle. The user experience team must always pay attention to the operability of the interface. practice is the only criterion for verifying truth, and modify and confirm the interface based on the statistical information.

Simple process ()

UED: user experience design

 

 

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