How to accumulate product operation design

Appealer-preparation stage 1. What is operation design?

First, let's talk about the product process. Most mobile products will go through these stages from birth to meeting users:
Function Positioning-interaction process (UI)-visual interface (GUI)-Development and testing-Release Operation

It can be seen that operation is the process of product birth. Without proper operation, we cannot see more users for products that have been brewing for a long time. Therefore, product operations are required during product releases, major events, and festivals to increase attention and increase product downloads.

This process will involve graphic design, such as the Banner Design of the product website, product function promotion design, release version, activity topic page design, and poster display board. The most common design is the banner and function billboards, which are required for release of almost every version. Next, let's talk about it based on the banner and function promotion diagram.

2. Good design comes from preparation-usual Accumulation

Observe life and record inspiration:In the subway, on the road, various places in life may inspire, observe with your heart, and record your inspiration at any time. It is a fortune in future design.

Collection and reference:Collect, share, and discuss various excellent design works. Various marketing campaigns of each product line release version of Baidu can be collected, and can be used for reference in the future. Here, I would like to comment on the need to collect high-definition photo images of various beautiful mobile phones ~~~

Exercise and Imitation:Good effects and forms of presentation can be imitated, font deformation, light and shadow performance, and other basic techniques must be accumulated at ordinary times.

Red wine-communication stage and Demand Analysis Find the core of the requirement

Clarify the core points of the demand, which requires in-depth communication. For example, to design banner, the demand side proposes to reflect a, B, c, d... N functional points are tragic. Do you want to write them all? Some of these points must be core functions or main push functions. By in-depth communication with the demand side, we can find the priorities of core points and performance and design them again.

Sometimes the promotion topic proposed by the product manager is a long sentence or a few words. At this time, it is necessary to extract and compress the words at the core to highlight the performance.

The following is a good example. The initial requirement is: "1. New versions should be presented; 2. functions should be shown: Click to input, skin change; 3. Accuracy of word libraries should be high ". Without in-depth communication, we made the following design. Both text and images are simple stacks of information. The distinction between primary and secondary nodes is not obvious and the amount of information is large, which is meaningless to users.

After in-depth communication, the requirements are prioritized, and the latter can be relaxed or discarded. The requirements after sorting are "1 highlight the release and mobile phone input methods, 2 added support for ios5, 3-point strokes, skin replacement, and dictionary accuracy", but the amount of information is still large, therefore, we decided not to add text with a lower-priority description function. Instead, we used dots and input images to present the function. The final design highlights the topic "Baidu mobile phone input method.

 

Identifying the core is very important, and in-depth communication is the key.

Steak Dinner-Design Stage

 

1. Be creative first and design stories

Creativity is the key to design sublimation. If you are not making a picture but telling a story, you will be attracted by your uniqueness. Brainstorming, accumulation, and summary are all sources of creativity.

The whole function promotion solution is a story. One function is an event, which is interlocking. Boring publicity has become a scenario close to the user's life.

The form of comics not only promotes products, but also has a wide spread effect.

2. Finding a suitable layout is the key

Is your design in the form of highlighted images or text display? The answer is: complement each other.
Most product operation designs require display of interfaces or devices (such as mobile phones). Adding interfaces is actually a form of good expression.
Summarizes some of the operations that need to be added to the interface: the content of the publicity picture needs to be closely related to the interface, the text is too small, the demand side requirements, the interface is brilliant or you need to have a deep visual impression on your products.

The content to be presented in a publicity chart is closely related to the interface:In this case, the interface is the design topic, and the elements that the user can see at first glance are the interface or interface-related elements. We recommend that you use a positive interface to make the image clear and eye-catching.
Form, the upper and lower diagrams of Weibo images are recommended.

Balanced left/right Diagram

Upper/lower diagram
In actual design, we need to combine the consistency of reading. both the left and right sides of the left are acceptable, but they must be determined based on the specific application environment. At the same time, the visual balance and golden Division are also very important. If reasonably used, unexpected results can be obtained.

Picture on the left and right (in line with reading habits)

Right text in the left image (to balance the Download Area of the right page, it is more appropriate to put the picture on the left here)
Too few words: There are few subject texts. At this time, the interface is a great helper for design. In this case, the layout can be more flexible, with the upper and lower structures, the left and right structures, and irregular la s available for flexible application. The interface can also be used with creativity.

Demand side requirements:If you need to put the interface, then you should talk about what kind of function to put. When necessary, do not use the actual interface. If you use the designed interface, you will get twice the result with half the effort.

The interface is brilliant or you need to give your product a visual impression:At this time, the interface has become the main character of the design, and users should be deeply impressed by the forms of interface presentation. The layout can be flexible and coordinated Based on the matching text. You can extract the focus from the interface and perform it separately, which is more eye-catching.

2) highlight text Layout

In some cases, you do not need to use the interface, cell phone pictures, and so on, to do a similar operation design. For example, there are too many texts to be deleted, and there is no highlight point on the interface, which is not much changed from the previous version. The highlighted points have little to do with the interface. Too many highlighted points cannot be expressed on one or two interfaces, the points to be publicized have other better ways of expression.
The purpose is to make the design more effective without adding more elements.

Only text is the core element.

3. Environment adaptation Design

Banner is designed to adapt to the web environment, which is different from other banner launched in the same period. If you do not meet these two requirements, the well-prepared banner may be ignored by Diners at the banquet.
To adapt to the environment and to make different designs, there is simply "contrast", "Color comparison", "contrast between brightness and shade", and "Comparison of atmosphere.

Compared with the obvious banner, it is easy to find their changes when turning pages.
The effect of Weibo images in the actual environment. The thumbnail is only 120px * 120px when the Weibo promotion image is actually displayed, and the width of the big picture is only pixel PX. in a small area, the key is to attract users first and click.

4. Operational Proposal and solution promotion

How can the demand side approve the hard-working design?

Operation proposal:Package Your Own design scheme to present the design diagram in the best form. The illustration shows the design concept "why ?" "The reason for color usage and the reason for using images" must give reasonable answers to these questions.
Assign concepts to your own design, which is conducive to product promotion and company concepts. These are powerful tools for promoting the solution.

Pre-design communication and seminars:If we have a meeting with the demand side to discuss the design ideas and think about the design direction at the early stage of design, the innovation points must be communicated and agreed at this stage. In this way, we will give a better understanding of the demand, otherwise, bold and innovative designs may be unacceptable.

Post-meal dessert-precipitation and summary

The end of one operation is not the end of product promotion. We must sum up our experience if we want to get better publicity results next time.

Effect tracking:Observe the feedback of Weibo users and record the clicks of Weibo users to learn about the problems in your design. Maybe you thought it was a satisfactory design, but the actually obtained forwarding volume is much less than other times, so you have to carefully analyze the reasons.

The design idea on the left is both good and effective, but it is also a release activity. His forwarding volume (74) is not shown in the figure and he looks more than (144 ). This is not necessarily the reason for the design, but at least some problems can be analyzed here.

The number of participants can be recorded as a result of their own periodic work.
Standard Precipitation:Summarize and develop design specifications so that many elements can be reused and the size of images can be standardized to greatly improve efficiency.

Now let's review our visual dinner:

• Good operation design requires constant accumulation, collection of excellent works, and continuous practice.
• In the demand phase, identifying the core is very important, and in-depth communication is the key. We need to find the priorities of core points and performance before designing.
• In the design phase, first look for creative ideas, then design the appropriate layout, consider the design of the advertising environment, and finally find the appropriate method to package the solution, and promote the solution.
• Design launch is not the end of product promotion, it requires effect tracking, it is for the next design, but also for their own precipitation.

Team blog: Baidu MUX