How to start a business "one"-products and ideas (reprint)

Reprint: http://www.cnblogs.com/xdp-gacl/p/5354740.html

Have to say that this is a impetuous society, everyone in this society want to get rich or famous. Under these temptations, many people are out of the original stable work and entrepreneurship. A few days ago saw the "China partner", the story of several college students from the campus to work, and then to start a great business, this story more inspired the growth of the entrepreneurial army. We all want to start a business, then how do our technicians start a business? Also share your personal experience:

1, good ideas, product ideas.

2, a good partner. Kick, management, sales, technology.

3, build a strong executive force team.

I. Products and ideas

What is a good product? A friend before asked, this question to the system answer is really a bit difficult to say. Take a look at the explanation of comparative theory, the product refers to a can meet the needs of users, we can use the feasible technical means to achieve and through the sale to the user to the company to bring profits. Good product refers to have a good user experience, to meet the rigid needs of users, audience users market space is very large, the product has the core competitiveness, with non-replicable, has the benefit and has a good industrial chain and interest balance point.

What will our technicians look like when they design a product? This has encountered many problems in entrepreneurship. Some technicians get a product and begin to imagine how good their products will be in the future, how much money they'll make in the future, and the results are often not the case. Why is it? Because the technician usually himself always in the problem of one after another, finished a person to give their own needs to feel their confidence soared, think so simple products themselves can be easily made. Look at your own procedures, such a complex project, more than a sense of accomplishment. However, self-confidence is full of engineers if not self-summary, research user needs, research products, just a person to close the door to build a car, it is difficult to develop a popular people like the product.

Now we are in a large amount of information, excellent products are very many times. Success in this era has to be tailored to the needs of users and beyond expectations. How does a technician operate?

1.1, do market research, more and customer communication, and earnestly do the demand analysis

This seemingly simple, for the technical staff is really difficult. Because after all, we are accustomed to face the computer, like to overcome the problem in front of the computer, let us do these things always feel that time spent is not worth. Sometimes I think it's better to take the time to plan, to communicate with customers, to write a requirements document than to learn a little bit more or write more code. Technology-related things are just things that can be felt. That's a mistake! Wrong!

Many startups start without product managers, like Facebook's CEO Zuckerberg. Or only the technology of a person, this time the founder of the company has assumed the role of product manager, if the founder of his ideas thrown out to everyone or a little decomposition to give everyone. Then everyone to achieve, oneself also no matter, busy to develop their own functional modules. In our experience, the final affirmation is a Sibuxiang product. Does that mean you're not developing a product? Look at the movie "Social Network" know, Zuckerberg in fact, not only the technology is very cattle, the website paralyzed the entire Harvard network, his business acumen and user needs are also very good. He knew the integration of Edward's algorithm when designing the first look-match site. When designing Facebook, you know how to use other schools to make friends with students at Harvard's famous school, how to link e-mail marketing through acquaintances, and to add a sign that the user is single (the last feature is a big success).

See here in fact everyone will think, in fact, Facebook's success is not because of his own product technology how cow, but he grasped the product user's psychology, chose the appropriate marketing method, integration of their own unique resource advantage (Harvard). In fact, he this PHP site I think that now a lot of learning web programming can be produced, how many can be made to Facebook it?

In the "China partner" also has a scene, into the East Blue because in the outside to open a small class by the university dismissed. The last lesson changed the original lecture style, the original class carefully according to the textbook, class students are sleeping (because that time the trend is more rigorous), because he cares about the job so pay special attention. The last lesson for everyone to ridicule their emotional experience, has been relieved anyway have been school dismissed, the result of lectures style greatly welcomed by classmates. This is the market, sometimes they feel that the right is not necessarily right, but to communicate with users, fully respect the user. He finally took his classmates as a friend, and he won a new dream behind him.

The lack of technical content in the technician's appearance of dirty work, dirty is the key to a successful product.

1.2, appropriate technology aside, to avoid affecting product design and development

When a technician designs a product, it always makes the system especially complex. Because the technical framework will think of reuse, interface definition to be flexible. Once these technical reasons dominate the product, the product will eventually be super complex. But one thing, unless your client is proprietary or technical-oriented. But for most of the society's products are generally more stupid, as far as possible to simplify, do not let users think, a look at the system will know how to use.

Facebook has chosen a common platform-based HTML5 for many technical reasons as a technology implementation. Eventually, the user complained that they had to re-use iOS and andriod to develop the original application.

Many technology in the design of the system, always want to bring a lot of new technology into the project, so that they feel special ox x. Know that this technology can control, if not control the problem is the impact of the product's reputation. And the introduction of new technology brings learning costs, if there are other members of the team, how they learn and develop in the future.

A technician has a disadvantage. Feel that their technology is very cow, people can not surpass my technology (that is, the future of my product is certainly the highest market share, popular speaking my product is the most profitable). After a few months of research and development, we find that competitive products have been pushed out, and will feel how weak his technology is. In a few months, found that the other side of the product has occupied a lot of customers, and launched several new products, or that his core competitiveness is not, technical ability is weak, my technology overwhelmed him without pressure. In a few months, tnnd, I am such a good product how no market, hurriedly change a product ... The results are conceivable. Even if they were the first to develop this type of product, the result is not to make money in the back. This is blind technical self-confidence, not business confidence, open the company is to make money, make money to feed the company.

When designing a product, a technician must have a market vision, a simplistic function, and a proper rejection of the technology. It may be difficult at first to do this, and you need to force yourself not to think about the technology, but I think that as long as you find and summarize your problems, and think that the solution will eventually create a good product. If you have tried countless times, or technical impact of the entire product design, recommend a few options:
A. Find a complementary partner and make up for your short board.
b, the development of technical products.
C, back to the company work to continue to do technology.

Now probably summarizes some of the experience of product design, and then summarizes how we turn this idea into something that can be run.

How to start a technician "one"-products and ideas (reprint)