How to use links to promote keyword ranking

Refer to the link everyone will think of the chain and outside the chain, the chain and outside the chain for the site can be said to be very important, so today I will give you analysis of the chain and outside the chain how to enhance the keyword ranking.

　First, use the inner chain to promote keyword ranking

In the so-called internal chain optimization, we may all go to guess what the secret of inner chain optimization? Internal chain optimization can be said to be very important, how to do a good job in the chain to achieve the results we want to see?

Layout of the chain we are in order to key words, in fact, is the layout of the key words, we all know the weight of the home page for our site is the highest, to our target keywords do a good job of layout, first navigation can place a target keyword, and then breadcrumbs navigation can also put a target keyword, Then the homepage copyright position also can put a target keyword, this has done a basic website layout, if your site has many level two directory, also need to put to the home page, then do a two-level navigation, or to do a site side navigation, you can go over, the domestic four major portal sites, including Taobao and other mall sites, This is the case, so do a good job of keyword layout is very advantageous to improve the keyword ranking, but this also has its drawbacks, for the new station, the home page weight is not very high, the distribution of a large number of keywords, will be decentralized weight, no prominent keyword ranking position, so this needs to use the chain to improve the ranking of keywords, Here's what I'll talk about.

We can use the user clicks to avoid such a disadvantage, how to view user clicks? Then contact Baidu Thermal attempt, using Baidu hot trying to look at those directory clicks High, those directory clicks relatively low, we can choose more important words, first do optimization.

　　Second, the use of external chain to improve the ranking of keywords

The importance of the site's external chain for a site is unquestionable,

1. Text link

Text links can be the same content text, can not directly click on the text, is text links, text links can not improve the ranking of keywords, it will only improve the related domain of Baidu, but it will improve a certain flow is true, this requires you to do a careful planning. For example, write a good soft text, with links can really improve traffic.

2.URL Link

URL link is a clickable link, but there is no anchor text of the keyword, this link can improve the overall weight of the site, not for which keyword to increase the weight. This is not my summary, sometimes you can find out for yourself.

3. Anchor text link

Anchor text link I will not explain, we should all know, due to the limitations of resources, not too many sites will be willing to give you anchor text links, so we have to make full use of the resources at hand, first of all you send the content to meet the layout, content to be rich, and then bring our anchor text links, not too much, Or you might be killed by the admin,

Composite above three points, we can see out, anchor text link to the keyword to bring the highest weight, we do a target keyword, the weight of this keyword increased, is not the weight of our site is also improved.

So do the above two points for the website optimization is the most important.

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