How will the Internet continue to interpret the myth of "flow is king"?

At present, the important index of the impact of the Web site has the flow of one said, the portal is so, search engine companies are also so. 2000 years or so for the dotcom bubble period, the portal relies on click-through clicks to gain the favor of investors, but the bursting of the dotcom bubble reflects the challenge of the portal's ability to turn the flow into cash.

The early portals rely mainly on advertising to sustain their livelihoods, and an important indicator of the possible effects of advertising is the site traffic. With the portal gradually out of financial difficulties, coupled with Google, Baidu and other traffic as the life of search engine companies, the concept of flow for the king has surfaced in today's Internet world.

For example, Sina Blog now. Sina's huge success on the blog in addition to the embodiment of celebrities and grassroots together to establish a strong brand, I think more also reflected in the Sina Blog channel traffic, Alexa statistics show that Sina Blog channel traffic almost and its ace channel------news channel of the flow of equal. The huge flow represents netizens ' recognition of Sina's blog and the affirmation of Sina's blog brand.

Again not long ago the Internet association did a portal survey. Previously unknown QQ Web site, and the old portal Sohu unexpectedly fell out of the first three, Sina relies on its content on the advantages of the portal still occupy a very important place ... Under the influence of eyeball economy, we have to once again the development foreground of the portal website and profit pattern build on the huge traffic of the portal. No wonder blog network Xingdong has more than once questioned his media and reporters to disclose their ideas------now is far from talking about profitability, when the popularity came, naturally there is a profit model.

But in fact, most of the BSP is really not making money, including the first blog BSP Sina. This is not to say that the blog in the future there is no effective profit model, but reflects the "flow of the King" in some specific conditions of the adaptation.

And this has the Tong of the wonderful is NetEase and Tencent. NetEase Portal traffic is also not small, but its advertising revenue and Sina Sohu poor several grades, Eric Consulting that because NetEase advertising revenue and its traffic is disproportionate, its advertising revenue has further excavation space. and NetEase similar to Tencent is also so.

From this, the flow of the king in today's internet does not have a complete universality, if you want to continue to deduce the flow of the myth of the king, we must solve the following two major problems:

I. Distribution and location of flow

Traffic statistics is a very vague concept, we are concerned about the size of the site traffic should also pay attention to the distribution of traffic and positioning, such as which channel more traffic, which more has the value of advertising, the flow of the group positioning, such as the flow of news channels to locate what kind of netizens, entertainment channel positioning in what kind of netizens, etc., The portal needs to be based on the timely adjustment of relevant strategies, so as to continuously increase the site traffic and achieve a multiplier effect.

second, the flow of the marketing model

Whether a huge flow of traffic can turn into a huge cash flow will test the ability of a company to move its flow. The three major portals, Sina do the best, Sohu Second, NetEase and Tencent poor. In addition to the 1th mentioned flow distribution and positioning, there are major portals of the marketing model and strategy differences. For example, Sina and Tencent, Sina's coverage of netizens mostly have strong purchasing ability and consumption ability, so its traffic brings the advertising benefit is obvious, this is its marketing superior to Tencent's performance.