Huawei says businesses can't eat meat with windows

After all these years, we didn't create a big software company with Windows, and it was the bones that were picked up behind Microsoft. Now that Microsoft sells its own Windows Phone and eats it itself, sells its own phone, can everyone follow windows to eat bones? Now is the time to completely wipe out Microsoft's Windows elimination. Apple is also a sneaking, we can pick up some bones in the back. We should use our own operating system Han O sinox! to build China's own software ecosystem.

Huawei Jieduan: Why Microsoft WP ended up friendless?

Sun Yongjie/Wen

In a recent interview with the Seattle Times, Huawei's international media director, Joe Kelly, said the company had never profited from the two devices running the WP system and said that "No vendor has ever made any money from WP devices". The remark immediately aroused an uproar in the industry. After all, as the current global and China smartphone market, one of the four major manufacturers of Huawei, Microsoft Windows Phone (hereinafter referred to as WP) attitude and views on Microsoft and its partners can not be underestimated. Perhaps since then, Microsoft is really going to be on the path of loneliness in the smartphone market. So why did Microsoft end up in this awkward situation today? Or as Huawei said, follow and soft use of its WP to earn money?

Industry know, a product can earn money and the product's brand effect, market positioning, marketing strategy and many other factors are closely related. In this sense, Microsoft and Nokia reached a strategic cooperation at the time of today's own WP's embarrassment buried the foreshadowing.

Although Microsoft and Nokia teamed up to use Nokia's hardware platform to promote their WP ecosystem, but from the subsequent marketing strategy, the Lumia and Nokia brands are frequently seen in Microsoft's various marketing events, This makes the Microsoft and Nokia strategic cooperation with the lingering fear of Microsoft partners to strengthen or join the Microsoft WP Camp is seen to make their own WP system mobile phone's head becomes more difficult, even if they want to, will also increase marketing costs, at the same time, Given that Microsoft's partners are almost a maker of Android, it is well known that the Android camp is a fierce competition, and that few vendors can make a decent profit in addition to Samsung, in which case they will be able to devote their energy (and actually no extra energy) to the WP phone. The fallout has peaked after Microsoft announced the merger of Nokia's handset business and the abandonment of Nokia's brand.

If the Nokia phone business before the merger, Microsoft and Nokia close cooperation, Nokia is still a Microsoft's OEM, Microsoft again how to tilt the resources of Nokia, the nature of the OEM has not changed substantially. But that's all. With Microsoft's move to Nokia's handset business, especially after the takeover of Nokia's brand, the main push for the Lumia brand, Microsoft will undoubtedly put itself in the opposite of partners.

Perhaps some people will say, in order to attract partners, Microsoft is not the license fee for WP to exempt it? Is this not the partner's point of view, for partners to relieve the burden? Of course it is! But this free strategy comes too late, and if, at least for a few years, the same free Google (Weibo) Android does not yet have such a big lead today, it may have some meaning. Although Microsoft is exempt from WP licensing fees, but compared with Android, Microsoft WP also has a neglected or short board place is, people's Android not only free, or open source system, which provides OEM partners with their own and user needs to customize the system of space and the ability to differentiate in the market competition , and this is closed WP can not provide, which also let its OEM manufacturers in addition to the homogeneity on the basis of the price competition, and further compression of profit space, there is no other way out.

Referring to the price, we naturally lead to Microsoft WP market positioning issues. If, before the strategic partnership with Nokia, Microsoft has the courage and action to compete with Apple and Google in the high-end smartphone market (though the low-end Lumia has started to occupy a large portion of WP handset shipments, at least it has launched the Lumia 1020 and Lumia 1520 High-end flagship products), Microsoft has made the low-end market the only strategy for its Lumia brand and mobile phone, or Microsoft smartphones, as it publishes and focuses on smartphones after the acquisition of Nokia's mobile phone business. Why is it?

According to Amazon.com statistics, the best-selling non-contract V on the site, three of which are Windows Phone phones. They are the Lumia 520, Lumia 521, and Lumia 635, with the first, third, and fourth locations. The recently released Lumia 535, the first handset to be used by Microsoft to officially abandon the Nokia brand and use the Lumia logo alone, is a symbol of what the industry sees as a strategic shift in Microsoft smartphones.

Also, when Google released Android one for the low-end market, it was reported that Microsoft was planning to launch a "first" project, a mobile phone selling less than $40 (about 246 yuan) to compete with Google for the next 1 billion users (emerging market users who care about prices).

Perhaps the change of the WP mobile phone strategy of Microsoft for the deep-pocketed itself is not what, but also has its own value, but for OEM partners is not a good omen. Not to mention, OEM manufacturers to launch similar or lower prices of WP mobile phones and Microsoft's low-priced Lumia phone competition, and thus reduce the space for profit, from the current Android faction mainstream handset manufacturers strategy, it is from the pursuit of volume to the pursuit of revenue and profit change (such as Samsung, Huawei, ZTE, among other things, is sharply shrinking the product line, and Microsoft's strategy is clearly inconsistent with these vendors ' strategies. That being the case, why should OEMs devote themselves to Microsoft WP, which can lengthen their product line and add their own cost to go without return?

To sum up, we believe that Microsoft's change in the smart phone market strategy is the main reason why OEMs believe that following its WP system does not make money. In view of Microsoft CEO Nadra recently in the performance of the WP market weakness, the focus of Microsoft's research and development is to get through the Windows desktop system and Windows Phone channel between the Windows Development community through the transition and radiation to the WP platform strategy to see, In the short term Microsoft WP strategy is not to change. At the same time, Google Trends website search data shows that users of the low-end Lumia 535 search interest unabated and in the previous Nokia brand has a strong influence in the Indian market, the success of Microsoft from Nokia to the Lumia brand transition, while It also seems to have hardened Microsoft's confidence in the loneliness of defeat.

Huawei says businesses can't eat meat with windows