If you are a company and start a business, you can do it without your technical skills. [Zheng's Point of View]

 

Zhengyun_ustc 2006/9/10

If you are a company and start a business, you don't have to be technical.
Generally, children have a misunderstanding that they can write a few well-spoken projects, so they are arrogant that they are qualified to be a company.
When Li Shufu, Geely's boss, first made a car, he said with confidence that this was not the case? Yes. The first car made by Li Shufu is absolutely beautiful. In his own words, "It's just like a Mercedes-Benz ". Because his first car was bought from Hong Kong and shipped to Taizhou, Zhejiang Province, and then he made parts for the Hongqi sedan and assembled the Mercedes-Benz.
However, slowly, when the assembly line starts and a vehicle goes offline, Li Shufu finally realizes the principle: it is easy to create a beautiful car with full efforts, but it is very difficult to produce it in mass production. Quality or quality. Make 100 vehicles, 20 of which are defective products. You cannot afford this because of your great business.
The same is true for it startups. Maybe you have two brushes, but it doesn't mean that you can switch your technology into money continuously when you start a company.
The first bottleneck is whether you have a sufficient understanding of the industry;
The second bottleneck is whether you have sufficient knowledge about your competitors;
The third bottleneck is whether you have a deep understanding of the resources you want to use or prepare to use.
I often hear that it is a little bit dependent on the point spectrum of entrepreneurship, just a few people who have done several projects in a successful company, pull out the team to start.
But I want to ask you, do you know how to collect money? Do you know how successful companies in this industry promote it, how do they implement BD, and how they talk about cooperation with various existing business forms, how did I collect the money?
Do you know how the wealthy competitors that will confront you compete? How do you persuade customers or end consumers to choose you? Even so, how do consumers or customers know your existence?
If you do not know the above problems, in China, you cannot simply start a business with the technology of the two dates. In the words of Zhou Hongyi, "they thought they had taken an atomic bomb, but they were only wooden sticks. Web websites lack business experience, mostly in small circles and in ivory tower. They have never done real business operations, and they are touching each other in a small circle to create an illusion. Many companies are four or five people who come from the United States and think they can subvert the Internet ."

Resources are important to me. This is my profound experience over the years.
Resource, here, it refers,
1: whether the leader has enough background and contacts;
2: can lead a group of successful managers with their own resources;
3: whether the capital of the leader is sufficient;
4: whether the leader has sufficient business operation experience.
In addition, start-ups are free of discussion!
No matter how talented your team is, you need more people with business operation experience to help you see how to form a business model. Only when these people exist can the Team be strong, learn constantly, and become creative and executive. Remember, it doesn't mean you can do this all the time. You must learn to constantly adapt to the general trend.

This is China.
This is the status quo.
In addition, 90% of entrepreneurs will fail.
This is not malformed.
This is a business.
This is what businesses must do.

Some people often choose the current company.
But remember, no one is wrong.
However, you may not be able to make your company as shenzhoutaiyue or handheld.
First, learn to respect the current companies that are well-nourished. Many people "don't see the back of big companies. 80% of the iceberg is under the water. They rely on many people to execute specific things .", I thought things could be done like this either in shenzhoutaiyue or in the palm of my hand. Actually, you don't know what's under the iceberg!

 

FT: Why can't entrepreneurs succeed?

FromZhai xueshun's blog:

If we interpret the crazy rock as a business competition story, brother Tao is undoubtedly the embodiment of start-ups, especially Internet start-ups. Without scarce resources and brand and strength, Internet start-ups can rise only by undermining existing rules. For state-owned enterprises and multinational companies, they are indeed thieves.

Brother Tao is in the "rising career period". He is full of dreams, but is "low-key", has a keen eye, and is indeed locking in a major opportunity. He is surrounded by a team that can beat and kill, be ambitious and pay attention to cultivating "quality" for employees, and be brave in taking risks ,......

From the perspective of an entrepreneur, brother Tao is almost perfect. If you are a female investor, you will certainly like him.

However, why did brother Tao fail?

Before analyzing the cause of the failure, it is necessary to fully understand the competition environment where Tao Ge is located.

Craft Factory, the owner of jadeite, is a real state-owned enterprise. It is often the owner of scarce resources and market opportunities. However, the boss like Xie usually focuses on selling places and placing workers. His business team, Bao shihong, Guard chief, has the only mission of protecting existing businesses and assets.

Xie Xiaomeng, the son of Xie, is a subsidiary of all large state-owned enterprises. If he lacks money, he can ask his father for the opportunity, however, there is no sense of mission of headquarters managers on state-owned assets, and no sense of hunger for the rise of the business, so even if the subtotal is used to get the jadeite, Xie Xiaomeng is only used to get a girl.

Mike, an international hacker, has a first-class philosophy, first-class career level, first-class salary, extremely well-dressed, and well-spoken Chinese. Only large companies like Yahoo and Google can afford to hire.

Mike was blindfolded as soon as he arrived, and he made a fortune. It doesn't matter. Mike has money. Then, by trusting the local supplier, the unqualified rope made him unable to reach out for the gem.

Despite the exceptional skill of Mike feiyan, the survey plan is in place in a clear and step-by-step manner. But it hits the wall everywhere. The reason is simple. His basic idea is suitable for committing crimes in the skyscrapers of Hong Kong, Tokyo or New York. It is not suitable for the tumiao temple in Sichuan. The Spider set in the tuomiao can only be teased by brother Tao.

In this case, the Chief of the Security Department is not aware of the attack, and Mike is not convinced. Why did he still fail in such a favorable market environment as a good entrepreneur?

First, brother Tao's failure is not due to bad luck.

Even if the door didn't suddenly open, he grabbed the fake jadeite of 15 yuan.

What's more, directly grabbing the gem from the guard chief is like a direct conflict between a start-up enterprise and a traditional State-owned enterprise in the market.

In my opinion, brother Tao lost two opportunities.

First, I didn't let my men get their "black skins" back to the jadeite in the most direct and simple way. "If I hit it with a hammer, I won't be able to finish it if I take it ".
Brother Tao is immersed in his concern for "quality" and has lost his sense of purpose to some extent. In fact, at this stage of the enterprise, achieving the goal at the fastest speed is the first. What is the quality? Brother Tao is afraid of being poisoned by some MBA courses. He dreams of building a corporate culture and emphasizing management too early, but cannot respect employees and inspire their strengths from the heart.

Second, I missed the real jadeite that Xie Xiaomeng sent to the door.

Xie Xiaomeng traveled like a land in the system, taking the jadeite as a bag to get things, and having no ambition to be brutal. It is totally different from brother Tao's dedicated feelings, perseverance, and daring to fight and kill.

Therefore, Xie Xiaomeng is a non-dangerous person for Tao Ge, whether it is a field of affection or business. It was a coincidence that he had his brother's girlfriend. Unfortunately, brother Tao was too emotional and did not see it clearly. Otherwise, the cooperation with Xie Xiaomeng has long been known as the jadeite, And the feelings do not have to be so hurt.

Who are our enemies, who are our friends, And what Tao must be known as an entrepreneur, but there is no clear problem.

However, the jadeite hanging around the neck of the Guard chief's girlfriend is obviously not the final result. brother Tao may not die if he hits it, And the hacker will get rid of the stolen bread to catch up ......