Improving the conversion rate of wedding photography website from data analysis

To Chongqing a wedding photography website to do SEO has been three months, adhere to the content of the king, outside the chain for the emperor's strategy. Only from the point of view of SEO, adhere to bring the effect is very ideal, the initial formulation of the core keywords, such as Chongqing wedding photography, chongqing wedding Photography Studio ... Such areas can be a good key to occupy the home page.

However, the problem appears, the keyword ranking does not mean that the actual customer, E-commerce site will eventually return to the conversion rate above, the conversion rate of the high and low directly affect the site's marketing results. Today we share with you how to analyze the data, adjust the website marketing strategy.

1, website source Analysis

First of all, today's data source is very simple, directly in the free Web site statistics tools can be viewed, this site is CNZZ.

　　

From the data statistics can be seen clearly, Baidu know and forum can bring some actual traffic, this is the question and answer promotion and forum promotion results. Compared to the flow of Baidu, although small, but each forum soft text is carefully planned, can play a better brand promotion role, the next can be appropriate to strengthen this part of the work. For the wedding photography service nature of the industry, the brand's influence can not be ignored.

　　2, the site visited page analysis

　　

It can be clearly seen that "guest film appreciation" "Photographer Blog" "User message" "Price list" These columns and content pages of the access rate and stay time is the highest.

First of all, the picture itself is easier to get a visual stay than the text content, so the wedding photography site pictures have a high browsing rate is also easy to understand.

Second, because in the early days of the photographer blog, compared to other sites, more innovative. Photographer Blog Content in the home page and article pages are recommended, can bring a higher return visit. But the problem, the photographer blog update frequency is low, this need to communicate with the studio, so that photographers pay attention to the content of the site update.

Second, the price page in the site has a high degree of concern. This is related to the ranking of keywords, but also the focus of the customer's content. The price page needs to be updated in the later period of the preferential information, through the form of the image to strengthen.

　3, website UV/PV data

　　

PV directly reflects the user experience of the site, from the figure can be seen on the site 10 o'clock in the morning and 3 o'clock in the afternoon there are two peaks, are in the office hours, can explain the site of each customer's browsing volume can be. But there are improvements, such as adding forums to maintain existing customers.

　4, visitors to the same

This has been not the webmaster attention, but as an E-commerce site, visitors are still very important to return, whether the selection of the wedding photography service, will certainly not be resolved in a few minutes, many customers are experienced a long-term, multi-angle inspection before the final decision.

　　

Look at the data can know, the site's adhesion is not high, two visits customers dropped sharply. One of the means to increase the number of heads is also to establish a forum, followed by increasing the site outside the station publicity efforts. Let users more contact with brand keywords.

　5. Visit the area

　　

42.5% of the users come from Chongqing, 20% from Sichuan, and others are in the field of IP. Because the user mainly for Sichuan and Chongqing, keyword search is the main source, so IP are relatively concentrated. But there are more than 30% other provinces and cities, these IP search keywords are mostly popular science keywords, such as "Wedding photography wear What" "wedding photography posture" Such long tail keyword, because there is no geographical restrictions. In response to this situation, the next work is determined in the local forum outside the chain of construction, on the one hand can be used as a direct means of promotion, but also an important source.

This article comes from the Chongqing wedding photography www.xiaoz5.com, to own actual work summary and the analysis, simultaneously also hoped everybody many to own website carries on the analysis summary, can make the daily work more streamlined and efficient.