Internet Product Market: A brief talk on plagiarism and moderate innovation

Article Description: Internet Product market: talking about plagiarism and moderate innovation.

A few days ago to participate in the agile assembly, the biggest harvest is to hear Tencent vice president of this answer, the question has a new understanding (or to fall into confusion, also do).

Tencent has long been considered plagiarism experts, entrepreneurial killers, and even the "Gouridetengxun" argument, Ma Teng himself also has "like slow people half step" speech, so it seems that everything has been conclusive.

At the bottom of the day, an audience asked this question, Wu's answer is as follows (very wonderful, by memory, discrepancy, please forgive):

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1. MP3 was invented by Apple? No, the phone was invented by Apple? The tablet was invented by Apple? No, (Microsoft did it earlier). But why didn't anyone say Apple copied it? Because Apple every time "plagiarism" come over, it will play to the extreme, and play to the extreme, it is no longer a simple plagiarism.

This article does not discuss the correctness of this sentence, because it is not what I said, but to discuss the business wisdom behind the sentence (not Tencent's business acumen, but this sentence reflects the entire Internet industry business intelligence), personal feeling is as follows:

1. Revelation to big companies: even in the internet age, innovation is still difficult for large companies, and "plagiarism" remains a major strategy

In the last 20 years, innovation firms, almost without exception, were created by students, or, in fact, large companies with strong financial resources had difficulty simply generating innovation from talent/capital.

And these innovative "small" companies, and more or less the composition of plagiarism, such as Microsoft, such as Nokia, such as Dell, before they have a graphics operating system, there are mobile phones, have laptops, and they will carry forward. But these companies seem to be pampered and inevitably in decline.

They copied the former, may be weak in their own time, there will be a sense of awe, or modesty, and after the fame of the younger generation but lack of enough awe. The result is to defeat the powerful predecessors, but will be defeated by the frail descendants.

So no matter when, should have a feeling of awe, anytime, anywhere humble copy of the Descendants . On this point Tencent and Google are undoubtedly the best of all internet companies, just as they are also the best and the rising internet companies (" rising " is important).

To give up other grievances,"copying the younger generation" is the survival of the old internet companies .

2. The revelation to Small/new company: Bring creativity to the extreme, prevent plagiarism

Microsoft DOS famous, in fact, there is a "copycat", is the IBM himself. In about 95 years, if you buy an IBM PC (which we recognized at that time as an IBM brand and bought a lot), it was pc-dos instead of MS-DOS, which was actually a product of IBM's changes to MS-DOS, indicating IBM was still interested in following up the operating system; But when Ms copied Mac , and make it to the extreme WIN95,IBM never follow.

Reborn Apple in the "mobile phone industry" should be a small company, iOS in Saipan, the iphone in N9x, are younger brother, at any time will be followed and extinguished. But the iphone will play its artistic temperament to the extreme, "You can talk to me, but can not exceed", in the consumer electronics market, than others late 3 months and no beyond, is tantamount to death. To the extreme, the iphone survives in so many strong worlds without being plagiarized.

3. How to achieve the ultimate creativity?

If we open a happy farm, the games, 4399, how can we play to the extreme do not let TX strangulation it? This problem has been confusing, because there is no way to get 10 programmers to beat 100 programmers, not to mention that 100 programmers have 100000000 ready-made customers behind them.

It was not until he heard his speech at Stanford University graduation that he was enlightened. At 3:30 he mentioned how to learn calligraphy and how to apply it to work in the future. and the summary after 5:00 is the key: calligraphy does not directly affect the computer, it and other unique experience, so that it " left the mainstream values " to succeed, rather than calligraphy itself, This is the point.

While Joe was making the iphone, the prevailing values were "powerful, higher-pixel, faster, better signals," while Joe conceived of a beautifully crafted product with an artistic temperament.

When Gates envisioned the operating system, the prevailing values were that computers and operating systems were something professionals used for professional work (the founder of Unix later reviewed the idea and felt that he had lost a lot of opportunities and had recently interviewed him online), while Gates envisioned " Each has a PC on his desk, and Microsoft's operating system runs on each PC.

A two function, a little two points of wonder, are not guaranteed to not be copied, only the value level differences, will lead to competitors will not be copied, because they do not feel worthwhile, or disagree.

In other words, I'm not able to point out the difference in values for the company that died, just thinking that if they had listened to jobs, they might have found it themselves.

But if we're starting a business now, there's a chance to think about it: what are my different values?

(Remark: Online popular a series of video "People's 1000 Death law", the personal sense of the company's death law is almost as much, so not to say that there is a difference in values, it is all right. After the exquisite business model, there are thousands of hard and boring working days, need to have a pious pursuit of values to achieve the goal, and other entrepreneurs are willing to share. ）