Internet product Research: why can't blogs do community?

Article Description: interactions, relationships, and blogs why not be communities.

Wedge

The technical manager of the Department discussed it with me one night. Recommend (or share God horse's) This interaction why in NetEase blog can't do? The big point is that everyone is consistent: the reason for the crowd. To think about this actually touches some of the basic community.

NetEase blog of the crowd does not fit, then the specific reason is not suitable? The motives for recommending this action actually have these kinds:

• 1. I recommend to my good friend to see. This kind of situation is very common, the QQ close friends group often can see everybody to share the recent interesting.
• 2. I recommend seeing people who are in line with my interests. This is the situation in the vertical community, the recommended content and the quality of the recommended people need to be most consistent, otherwise cast pearls before swine.
• 3. This TMD is very funny, I must recommend to everyone to see! This is actually a demand for human expression, not a recommendation. The most common is to hear a joke in life, silently in mind, and then speak to the people around you. And on the Internet, it's more likely to spread to strangers. In fact, the content is strong enough to ignore the recommendation and the recommended person.
• 4. This is the opinion leader's words, as a fan I must recommend. Like 3, there is already a demand for expression. The situation is actually strong enough.

Then in NetEase Blog Most of the blogger's communication circle is very mixed, this is the original "Bo friends" caused, so recommended difficult to do up. Because most users of the "Bo Friends", assorted of what kind of people have, and can not focus on a point of interest. At the same time I produced content and would like to recommend the content of eight poles can not hit together, this is how to recommend? Users will recommend a design professional article to the students in the primary school?

NetEase Blog to the status quo, only the user recommended content to the interests of the same people to see. This is true, and most of the people who produce the recommended operation are people who have a circle of interests, that is, they have formed a relationship based on interest. and to the entire NetEase blog users to move into the community, this shows is not possible.

What is social?

Recommending the action itself is correct, but the soil is out of the question. Think clearly that the problem has to be seen in terms of social origin. What is social? In fact, the answer is obvious, make friends, sometimes make enemies. Make friends here not all refers to "making friends", but also includes unrequited love, worship, appreciation are. All the behavior of a user in a community should be targeted to make friends or accidentally made enemies. With this concept, it is not difficult to understand why users do not want to recommend the design of professional articles to the primary school students to see.

What the hell is that community? Many people think that it is the wrong concept for the community to put together a group of people who are close to each other and grow up naturally. The community must have "close people" and "people who are not closely related". Think of the difference between family and community, no one will call a family community, because the family is a tight relationship, family interaction is not a social (exaggeration), and in the community, you may and the community door security to become friends, it is possible and convenience store owners become friends, and the possibility of becoming friends with the neighbors, You are dealing with those who are not close to each other, there are many possibilities, this is the community, this is the charm of social.

and a good community site to do two points is: easy to connect with people often contact, easy to connect people and not close to social networking. In fact, the 2nd is more important. Most sites are only 1th, and that's why they find the community inactive. So how to make it easier for people to socialize with people who are not connected?

First of all, you have to let people know that the user of this site is not all you know, the site of what happened is not all under your nose. This is also the difference between the blog and the community. and NetEase Blog To do the social efforts, in this step on the wrong. Users in the personal center to see the dynamics of friends, there is no. In everyone, you will find that in addition to the feed page, users often go to the public to share the page, in the watercress, you will find in addition to their own little place, outside the world not too wide. Many sites will focus entirely on the Feed page, as the web feeds for successful social networking sites are dazzling. So in the early days, these sites will die, for users, the community is not your feed page, but this is a real community, not just me and my classmates playing house. Here's a chicken-born egg-laying chicken problem. If there are enough users, then the Feed page will be very exciting. But when the number of users is not so many, a user list page is enough to solve the problem. At the very beginning of the community, let users know there are so many interesting people here.

Why can't blogs be a community?

This is a false proposition, the blog must be able to do the community. Ucdchina is a community, nine-point community, the shrimp and fresh fruit of the year.

I used to go to Ucdchina to see the article, I to some people silently admire, to some people silently despise, to those I admire people, I go to follow their push, at the same time I have tried to write a good log, boarded the Ucdchina, let others also know me; Ucdchina has no feed page, no attention, and even no comment, but none of this prevents it from being a good community because it satisfies the needs of the user make friends and inadvertently causes make enemies. It's just a matter of leaving the user with the rest of the action, which is actually a very enlightened marriage institute. It relies on a powerful editorial recommendation system and does not allow any excess operations to produce impurities. This is actually NetEase blog a very good direction.

Catching shrimp is almost a great community, just a little. Shrimp capture has already achieved a wealth of content, enough users, basic relationships (Opinion leaders), has greatly satisfied the needs of users to see. Disorderly flower gradually want attractive eye, things too much, catch shrimp constantly in the user to see more and better content up and down hard kungfu, but if not control the quality and quantity, this road can only go straight to black (Ucdchina in the second half of 10 also have this problem). And on such a good basis, catching shrimp can actually be made in China's Digg. The difference is in the convenience of people and not close to society, catch shrimp If you can do a direct comment under the subscription, it will meet the needs of people's social. It's hard for users to make friends simply by looking at a lot of articles (categorized). This is why catch shrimp in or small shrimp, recommended very fire, we all love to see, and when become a base of shrimp, found that the relationship between the user is increasingly weak, and finally close to no, so also lost the opportunity to become a big lobster.

Then look at the changes in Digg or delicious, after the number of content to a certain basis, began to vigorously develop relations. Because the content of a lot of growth, quality will inevitably decline, can retain the user's only sticky, and convenient for people to socialize is to produce sticky way. Digg and delicious initially developed their own internal relationships, at least not bad. Digg is now connected to Twitter, Facebook, and Google connections, and delicious and Twitter are getting through the content spread.

As mentioned above, NetEase blog to do vertical interest in the community is still promising, because there are content and users, just build a well-designed site to gather them together. Then if the community's rapid development, it is impossible, because this in the NetEase blog users form a relationship between the process has been stereotyped. Not only is NetEase, Sina, Tencent, Sohu all such.