Internet shame rice system loses

Today construction Nimali suddenly saw the establishment of 10 famous online network website crash News boss Run, as the establishment of basic service category site at the same time, and open for advice, in fact, collapsed in a night have to say that the internet is now China's war, then, It is after more than 10 years of internet companies once the demise of hard work is what causes this.

Former Glory
was founded in 2003, the Rice network. Almost the same time as public reviews, business models are roughly the same, and are free to book meals and coupons. Just business content has a little difference, the rice network is the information Service category. Public comments are UGC, after more than 1 years of operation in the Rice network. Make a balance.
By the end of 2006, there were 5000-7000 people in the Beijing area who had booked to the restaurant seat by the rice network every day. By the end of 2007. Beijing area through the rice network booking of consumers will reach 15000 passengers per day. In the country, now has more than 50 cities to join the Rice network.
by June 2008, the rice network completed a big move on its strategic layout. Its wholly-owned acquisition of the same type of site "World Restaurant" to seize the South China market. With its main city of Beijing, the headquarters of Shanghai to form the next three sections of the layout, the same year in July, the rice network to the Japanese Asian investment as the representative of the four overseas venture capital of 4 million US dollars, and realized the profit. And at this point, his direct competitor public comments, although the volume of traffic is much larger than the rice network, but the balance has not yet balanced, not to mention the profit. From the management point of view, rice network at that time is definitely the market leader, because other food and beverage sites are still groping how to earn money. The rice grid has started to make money.
Market Changes
can say that the demise of the rice network is from the 2010 when the Internet outbreak began, March 2010 with China's first copy Groupon group buy site online line. The entire Internet service industry began to explode the development, to 2011 years in the country including the United States, handle and other buy site top line more than 4,000 similar sites, which is also the industry's famous "Thousand Regiment War", with the rise of group purchase in the food and beverage industry market position began to plummet, Although the rice network later also followed the group. But because into the market too late, and the United States, the public and other groups buy the gap has gradually widened, more deadly is in the buy site in succession to finance, burning money to rob the market. Rice network but put a stop on the basis of footsteps.
not only this. Rice network also ignores the changes in the market, the changes in user habits, when everyone is exerting force on the online order. The rice network is still adhering to the call center. All of this is done in imitation of Ctrip. Both the early push strategy and the call center were in line with Ctrip's early days. Even the problem is the same as Ctrip, a lot of people know the Food Network's order telephone. But do not know the Web site, now Ctrip with the capital market, the historical accumulation of transformation, but the rice network does not even change the opportunity to fall.

Internal issues
With the company's larger internal management and operation of the problem will be more and more amplification, do not know when will ruin a business, with the rice network of bigger enterprises inside the problem more and more prominent, the operation of the decline, the various departments of exclusion, in fact, the rice network strategic vision is good, such as 2010 internal decision to move to the mobile end, but it is such a strategy to spend almost 2 years before landing, and product function is very poor, so that the rice network lost a transformation opportunity, another point is that the rice network can not be separated from the Chinese entrepreneurs of the common problem, the success of hubris. Rice Network has set up a very large call center in Beijing, and later found that not only good return, and in the technical level, the rice network has also recruited the CTO, and even recruited more than 100 technical staff, and later found that it is not quite right to lay off only 30-40 people left.

This creates a serious internal friction, both in money and in energy.

All the above reasons. Let the rice network this more than 10-year Internet enterprise slowly collapsed, small build feel a company no matter how you develop no matter how successful you have been. Just to your business lost innovation, lost the cohesion of the team, you are not far from the failure, but today's new Chinese Internet enterprises, very much still in the old road of Food Network. I have to say that this is the shame of Chinese Internet enterprises.
It's just a little personal view of the building network that sees another Internet company crashing down in one night, just assuming it won't be with you. See the law eye this place, please read the Detour friend, thank you for your support.

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Internet shame rice system loses