After reading the book Internet thinking recently, I personally feel really good, easy to understand, and clear arguments. It is a good book and recommended for reading.
Here are some brief notes.
This book mainly refers to Lei Jun's seven-character internet tips, "focusing on the ultimate in Word of mouth fast", discusses these aspects, and elaborates on Different Thinking Modes in each major aspect. It is a clear idea.
Focus:
Tag thinking:This is easy to understand. For example, if I say I am Xiaoqiang and I have made a test video, you will know it. This is the label, which is very important. Products without tags will not be good products.
In addition, we often mix tags with word of mouth, which is actually different. Tag is to let everyone know you, and the degree of familiarity and acceptance that everyone knows you will form a word of mouth.
Simple thinking:We often make simple answers complicated, but complicated things are simple but helpless.
No1 thinking:In the Internet, we identify the first, not the second, so cruel.
Ultimate:
Product thinking:We found that some companies put too much emphasis on promotion and ignored product skills. We need to know whether the product is good or not. Good products can speak on their own, while promotion is passive.
Pain points:Pain points are the foundation of all products. Do not trust users' mouths when mining pain points, believe in users' legs, and do not rely on feelings. Instead, rely on data to increase the solution to pain points by 100 times, change the user experience from "pain" to "happy ". How many managers know this truth? Or executed. It's always a head shot, alas.
Screaming thinking:The scream does not mean "wow, this product is really good", but "I rely on it. Are you talking about it once? Is there such a product ?"
Reputation:
Diaosi thinking:It is no exaggeration to say that the world is better than the world. According to the 82 principle, although 80% of the wealth is in the hands of 20% of the rich, how to integrate the economic capabilities of silk cannot be ignored. Diaosi is a carrier of word of mouth and a carrier of economic ability.
Fan thinking:The more fans, the better.
Explosive thinking:Bloat eyes, continuous fermentation.
Fast:
Iterative thinking:This iteration is easy to understand, but one thing we ignore is that any iteration is perfect for details, rather than revolutionizing the main function. The basis of iteration is user feedback, it's not something you pat your head out.
Traffic thinking:The more traffic, the better, the better.
Integrated thinking:It is easier to understand. You can understand the merger and acquisition of BAT.
This article from the "small strong software testing and management" blog, please be sure to keep this source http://xqtesting.blog.51cto.com/4626073/1601823
Internet thinking: Post reading and notes