The internet has started in the domestic internet now, basically is limited use marketing research method (or market research this way) to come out in one direction. The budget for entrepreneurs and other small businesses is far from limited. And now through the Internet, small businesses they have more market research programs to the Internet "side to shoulder." The most important source of research is their qualitative and quantitative. and achieve real benefits on the Internet.
Marketing and Marketing research:
There are also several types of research claims, and research on the market origin and classification of the study is conducted!
Marketing and Marketing research: divided into two types1. For example, a new product from your company. Generally speaking, the advantages of the product and the price of the product you can grasp very well. But slowly you can find that with some other companies they have also introduced some cheap prices while Hequi the company's products similar products. This will also start you into the first step in studying the origins of the market. 2. Another is the search for research in basic research, or the initiation of research in the locality. You can get second-hand research information either by buying or by looking for free resources.
How to Marketing and market research: qualitative and quantitative
Qualitative ResearchAnd exploration tend to be directional. And this topic related to the subject matter and you through other channels to collect the clues, it may be your best information.
Quantitative Researchis designed for analysis and calculation. The results of this study are not more accurate than qualitative studies of statistical results. In general, the company first qualitative research, and then develop a concept or find ideas to complete quantitative research fine-tuning and optimization.
Intermediate Marketing and market researchAs a small business budget, your research will be limited to research. Whether it's good news or bad news. or more discoveries. Search the Internet for information you may find. Good and bad useful information must be taken. What's more, you can get information from the Internet to study and find out the source of some markets. News reports, etc... A message may give you a source of the market. Or the year-end report, etc. can also find some information industry information you have to inspire ... Another source of research on two studies of enterprise land use. Its main business is to conduct preliminary research or preparation for customers and to obtain their feedback. Sometimes it is possible for them to ask for information about the relevant reports and so on.
qualitative main methods of researchQualitative research is a more flexible form, so participants can provide comments and feedback. Cheap and inexpensive research methods, your own behavior is through the Internet to obtain their own online users feedback form.
Feedback CommentsIn reality if you're going to make a market survey or an opinion feedback survey, you're probably going to spend tens of thousands of dollars to get the project done. It is likely to be a big expense for a small and medium sized enterprise. So if you are on the Internet, you can get some feedback from your site or send some questionnaires to a forum. And as a participant, it is also a convenient and quick way. and to achieve a convenient approach.
major part of marketing and marketing research When you are looking for difficult numbers and precision, quantitative studies are used. Production of high quality major quantitative studies you must work continuously through a research institution. As a small business capital, such research is expensive. The internet has done a cheaper tool for data collection and possible analysis. Through customer surveys in software or web-based tools, it is possible to help you study and collect the Web log usage patterns that some visitors browse.
Customer Survey
Online surveys are made faster and cheaper. There is no need to open a section of the Service Project research group. Using the Internet you can investigate in a variety of ways-to separate the high and low levels of customers, improve product quality or develop products, brand awareness and so on ...
Risk Assessment
It's important to remember that risk takes action based on your research results. When the behavior is low cost or easy to turn, you will want to move forward more carefully. Conversely, if a product or a large, disruptive project will be completed based on your marketing and marketing research, you will be more cautious and more careful to run. The decision basis is more substantial quantity and objective results. In any case, it is almost certain that online research will provide you with new insights.
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