Interview Shijian: A business that does not benefit society is not necessary (interview with the net)

Shijian

BEIJING, December 19 (Tan Yu) from the former tobacco king, to today's Orange King, Shijian life experienced by others unimaginable wind and rain, many times "hit the bottom rebound" and repeatedly create business miracle let Shijian become Wang Shi, Liu, Pan shiyi and other commercial big guy's imitation object.

When people's finances talk to such a more than 80-year-old man, Shijian said the most is not his legendary experience, not the social complaints, but the social responsibility of entrepreneurs, "if a business is not good for the society there is no need to exist, I always feel that I have the responsibility to contribute to the community." ”

In 1979, Shijian entered Yuxi Tobacco Factory director, a completely humble small factory in just more than 10 years to develop adult taxes reached 20.6 billion yuan of large enterprises, which makes Yuxi tobacco factory become a strong national financial contribution enterprises. At the age of 70, Shijian, chairman of Yunnan Hongta Group, was sentenced to life imprisonment after being jailed for economic problems and medical parole. 2002, 75-year-old Shijian back to Ailaoshan, began to grow oranges, one is ten years, once the "Smoke King" Change Body "Orange King", Chu Orange born.

Recently, People's finance in Yunnan province Yuxi da Ying Jie town Shijian home interview 86-year-old Shijian. Why did the old man "bounce back" many times when he fell into the bottom of his life? What does he think of the Chinese entrepreneurial spirit? And how do you see corporate social responsibility? Shijian a lot of inner words one by one out of the way.

"People want to make a difference. There is no need for an enterprise to be of no benefit to society. "

People's finance: Did you ever think about failure when you started to grow oranges? Is there a goal?

Shijian: There was a little worry at the time, but I have 80% certainty, less than seven or eight certainty, things will boldness. Before things start, my habit is to evaluate what will happen in the future and what problems will be encountered. I think I can do it by myself when I'm seven or eight sure. I am the most afraid of blindness, do not know how to do things bad.

Scale I dare not think, make the scale to invest, we can't afford to vote. Although we have just started to do small, did not invest a lot of money, but I have a goal, is that our species of orange to do the best in China, so we were named "Cloud Crown", hope it to become the best brand in the Chinese market. I talk to our management and technical staff, let's work together for this goal.

People finance: What is the purpose of your management enterprise?

Shijian: People want to make a difference. This is not only for the country, for the collective, for the individual, but the thing itself to do well, an enterprise does not benefit the society there is no need to exist. An enterprise if the social wealth to eat empty, no contribution, so face is not glorious, I always feel that I have the responsibility to contribute to the community.

"I will first consider the interests of others and not let others suffer."

People's finance: As an entrepreneur, what do you focus on most about your business?

Shijian: We have great respect for the people around us, first of all concerned about their interests, our company's interests are growing, and they are divided, we each year to the quantity and quality of products to determine how many of their income, so with us, we as a state-owned enterprises, whether farmers or our peers, We are first to consider their interests. Although we also have common interests, but for those who have relations with us, we will first consider their interests, do not let them suffer, things are good. If it is not so, no one will let you do, no one will fight for you.

"The peasants were very impressed with me and I shared their interests, and now they are home to the richest people."

People's Finance: You grow oranges to lead farmers to get rich, how do you manage these peasants? How to distribute the benefits?

Shijian: The peasants are very impressed with me. Although the place is on the edge of the city, they live very hard. Our orchards, from development to the present, are to be managed by farmers. It's difficult to communicate with farmers, but we've been paying attention from the start and sharing their interests. Farmers used to farm in their hometown, a year down shaving cost, a person can only earn one or 2000 dollars. Now, planting fruit trees with us, without cost, the means of production are all ours, and they come with two hands. Generally everyone can get forty thousand or fifty thousand dollars, compared with their previous turn over many times. They basically have two motorcycles per home, and a handful have bought a private car. They were so poor that they were willing to come out and work with us, and now they are home to the richest people. So they are very active in their work and the requirements are well done.

People's finance: What is the difference between managing an orchard and managing a cigarette factory?

Shijian: The management of farmers is similar, first of all, I do benefit sharing. Come to me in the tobacco factory, the draft planted tobacco, they get a lot of benefits.

"Brand must rely on quality, quality problem brand will not be"

People's finance: the significance of Shijian to Chu Orange is particularly important, how will chu Orange inherit?

Shijian: Now there are some things to pay attention to, and I hope the bad things can be mended in time. I now let my descendants try to do, one piece to see who can do well, who is ready to be mister. Brand to rely on quality, quality to perfect, once the quality of the problem brand will not be. I want them to fully understand this matter, we have to provide the community with the products we like.

People's finance: what is your least confidence in Chu Orange?

Shijian: Climate anomaly. This year has met the high temperature continuous drought for many years, so we deep ploughing the land once, so that we can keep water, so that the drought can withstand the time to live a while. My this is a kind of experimental good correspondence method. There are still some problems, a little every year. I hope that this brand can be passed down, there may be some difficulties in the future, I hope to clarify these rules.

"Do not care about the unfairness of society to us, it is to worry about themselves"

People's Finance: Your Life is downs, but every time "touch the bottom rebound", re-created brilliant, you from such ups and downs of life some what understanding?

Shijian: My whole life, including our family, has seen too much. This way down, our mentality is: do not care about the social injustice to us, care is to ask for trouble, so others say our family is Kuzhongzuoyue, (laughter). We have no way of taking reality, so we have to deal with reality.

I now often and 八、九个 old friends together, they are county-level cadres, complaining more, always feel that it is unfair to meet these things. I always say to them: you leave these things, everyone is helpless to injustice, do things well. At that time, the right to be vindicated, I thought at the time, at least I have these small businesses I have done seriously, these principles I understand, they still do not understand.

"Every thing I do, I do it wholeheartedly."

People's finance: Do you have any regrets now?

Shijian: Every thing I do is to do it wholeheartedly, do not move now, the body is also not, the rest. But I still think about the orange thing, what to do next. Now the annual output of 10,000 tons, 35 years later, to achieve 5, 60,000 tons. In case I'm going to die someday, I hope the quality of the orange will keep going.

Back then, I was in charge of personnel, including cadres Tishu, cadre welfare, and so on, at that time to our welfare fees did not get, I hinted several times, when I was young do not understand politics, then was divided into the right wing. But if I were to go back to that time again, I would still do it.

People's finance: How do you judge your life?

Shijian: I let others comment, I am very difficult to judge, (laughter). But one thing, I am in the life of the times, not afraid of their own disadvantage, always afraid of others suffer. I always think of others, I feel that this is my advantage, so when I encountered difficulties when friends are still a lot.

Interview Shijian: A business that does not benefit society is not necessary (interview with the net)