Is the site aesthetically important or practical?

The design and promotion of the site has been a few years. But is the site really important or beautiful? So far, it is still often in the brain, there is no way to have a definite answer.

Of course the best of both. But in practice, there is often no both. This is the time to choose one of the main aspects.

Today, I'm reading a blog article by Dr Feng Yingjian: Why don't you make it look good with a new competitive website? It also aroused my thinking about the problem.

It should be said that the new competitive website is really not beautiful, but it is one of the few Chinese websites I will often visit. Why, then? Of course, the first, there are a lot of useful content, I do Chinese market analysis is very helpful.

Second, and perhaps more importantly, the new competitive Web page shows speed at least in an acceptable range. I am in Singapore, recently because to understand the Chinese market, found a lot of network marketing and search engine optimization good Chinese website. But the reason I can't often see other websites is that those sites are too slow.

Almost 99% of servers in China's web sites are very slow to look from here. Of course, there's a bandwidth factor. But another factor that can be controlled by a website building is, why not make the page smaller? The new competitive website is relatively simple and practical, the structure is reasonable, there is nothing to scare the whistle in the thing. But the content is substantial and the page can be displayed within seconds.

And many other websites, even those large server providers, website design companies themselves, often need to tune a two minutes to display. This personal experience has nothing to do with the theory, it is purely personal to see the problem from a practical point of view.

There is another example to share with you, interested friends can go to the official Prada website: prada.com. When I first came to this site, I saw only the top of the page was white and white Prada, and underneath was a very glaring lady leaning on a handbag. You can move the mouse over this page to remove, you will find that there is no place to click, you can't go anywhere.

This is the official Prada website, not a neighborhood child's personal hobby site, how can not go anywhere? Then I noticed the Pop-up Blocker dialog box above the browser. After I turn off several pop-up blocker, refresh the page again before I find a new pop-up page. This is the page that Prada really shows their products, and it's a cool flash. The design is absolutely very cool and very dazzling. We can go and see for ourselves.

But you go to Google to search for Prada shoes (Prada shoes), can you see Prada's own website? Can not see! Another search for Prada handbag and no Prada site.

(Above is the case when writing this article)

This is the difference between a big company that has a reputation and a common company. Their website can do this, our website can do? Absolutely not! They don't care about internet marketing, they have hundreds of millions of of the budget every year to do TV, newspaper, magazine ads. For our small and medium-sized enterprises, especially for network companies, search engine friendly and simple and practical site is the most important.

Of course, sometimes it's not easy to stick to this principle. Their own site can make their own decisions, to customers do the site often need to repeatedly and customer communication.