Issues that must be read before starting a business

What investors want to know most is "business logic", which is how you think about one thing. The following 13 problems related to business logic are the basis for investors' judgment. If you can get all the answers to these 13 questions, there is no guarantee that investors will invest in you, but they will surely look at you.

1. Enterprise Positioning

Enterprise positioning reflects the enterprise's business strategy. In the industrial value system, you must use your own products and services to clearly define your roles. We say Rolex sells identities and fame attached to products, while Coca-Cola sells brands and recipes. Investors always try to get your company positioning from your business plan. Further, you must have a distinctive position.

2. Execution Summary

This is the only opportunity to attract investors to understand your plan. In Silicon Valley, a relatively standard business plan will not exceed 20 pages, and the execution abstract should not exceed 300 words. For demonstration, there should be no more than 10 PowerPoint slides. A clear logical structure can be completed in just a few words. The execution abstract focuses on the following aspects: Marketing, team, finance, and technology.

3. Legitimacy

Why? Why? Why are you doing this? Legitimacy is not legitimacy, but correctness. Knowledge and technology entrepreneurs often discover problems, and then they need to solve the problems without good diagnosis. It does not clearly tell investors why the problem should be solved in some way, and whether there are other ways to solve the problem. This is just a simple step from why to solution, I didn't answer the Three Why above.

4. What risks do you take?

Do not prepare a rescue ship for yourself. If you start a business today, the investors will see what your risks are. The investors will consider how much time, resources, and money you have invested, do you even want to give up your job and income for him that is already very stable. Investors are not willing to take more risks than you do.

5. Enterprise Vision and business model description

Package the good ideas. You should have a very clear vision of your company. What kind of landscape will your company become in the next few years, so that investors can have an expectation.

6. Basic Introduction to products and services

It not only demonstrates creativity, but also protects its own smart property. Entrepreneurs do not need to reveal all the core technical issues in their entrepreneurial plans. You can make them interesting.

7. What problems do you want to solve most?

Solve the problem rather than create the problem. Because investors may be unfamiliar with your field, and investors may find that the same effect can be achieved without such a large cost. You need to clearly define what problems are to be solved, rather than over-designing them. To find a solution is to find the market.

8. Is the team complete? What talent is missing?

Understand your shortcomings, face them honestly, and ask for assistance. An entrepreneurial team usually has a feature called "together with others". Can you say that you can win this battle in the face of competition from other excellent combinations in the market? The team should include excellent people from all parties. If your team is brave enough to admit your weakness, it may be able to get help from investors and you will get sincere treatment from investors. The relationship between the Board of Directors and the entrepreneurial team should be the relationship between friends and friends.

9. Where are customers? How to keep them?

If you are a customer, how do you choose? This should be explained to investors, but not nonsense. Some people say that the way I keep a customer is to keep giving him coupons. In fact, this is not a strategy to keep the customer, because as long as someone else gives a larger discount coupon, the customer will leave immediately. Customers should be developed with good products and services. You need to let the customer experience the value that cannot be replaced by the price.

10. Where Are investors' competitors? What is the core competitiveness?

Competitors are everywhere in the new economy era. Tell your investors where their competitors are, that is, to let investors know the potential risks of their investment? What is the so-called core competitiveness? It is to develop your core members and use your core technologies to achieve your core goals.

11. What is the market share? How can we infer?

Positive or wishful thinking is actually only a line away. If you do not enter the market, you should have a plan for rapid growth. You should tell investors how ambitious you are and how soon you will gain market share, investment talents have the opportunity to return on investment. You need to prove the credibility of your inference.

12. When will the profit and loss be balanced? How can we infer?

Inferences must be supported by data.

13. introduce professional vocabulary

Expressing and communicating skills is an important characteristic of enterprise leaders. Communication and communication are not only a matter of eloquence. In the face of investors, shareholders, and non-professional people, you should be able to understand your major and what they like.