K68.cn's creative design business model and analysis

The reason why the U.S. business model has moved to China has been very rare because of the wide gap in social backgrounds between China and the United States, which has led to a different demand for users ' real attention. The business model that will eventually succeed is to meet the real needs of a class of users and satisfy that demand.

A while ago, I attended a seminar of Sadie Consultant, K68.cn's Akang introduced the operation mode of its website, I summarized the main mode as follows (if not all, Akang not blame).

Enterprises to publish creative needs (such as logos, posters, business cards, etc.), set up a certain bonus (by the enterprise, generally in hundreds of), many people will spontaneously design, contribute, and the quality is basically good, there are some very good.

In this way, small businesses can even use only 100 yuan to obtain their own satisfaction with the design style, and usually has dozens of kinds, hundreds of options available. Usually the enterprise gets a creative price roughly in a few dollars.

K68 from which a certain proportion (20%) in return.

From the point of view of value analysis, each party obtains the value which it needs:

The value that K68 obtains is: can obtain nearly 10,000 hours of working time every day, if K68 can convert it all to the corresponding "transaction volume", its value is conceivable.

The value that the enterprise obtains is: can throw away the traditional advertisement company, obtain the value demand to satisfy with very low price. The reason can do "value", the premise is through the platform of K68 website, changed the "Production relations". Creative design no longer just through advertising companies, but through a large number of people with professional skills spontaneous generation, both the cost and output requirements of course, the difference between the day.

The personal value is: By participating in the competition, the practicing or the skilled person can practise the skill, the person who has the foundation but does not have the opportunity can prove oneself in this, the leisure profession can understand in the competition whether oneself is already really the cow, and takes this further to develop own popularity Everyone can learn in the design circle and even enjoy the thrill of the competition. Of course, by the way, if lucky to be selected, you can also a little "luck", a few of the elder brother rub a meal, or buy something to reward themselves.

The K68 model, theoretically analyzed, has the following points:

Based on the Chinese national conditions of the public demand: the full use of China's many senior talent, but a large number of people do not have the right opportunity, or have a lot of time to pay this feature. This is not the case in the United States, which is very private and inviolable. So there is no such business model in the United States.

The typical "long tail effect" application: Advertising companies to make big customer money, and small customers because of the lack of payment, so the demand has long been ignored, now through the K68 this model is finally activated-but do not forget that China has 30 million small enterprises! About the long tail effect, this blog has a large number of excerpts, this does not repeat.

Harnessing collective wisdom: through corporate rewards, a platform for professionals to get together, K68 full play, gather and control the "collective intelligence"-which is the essence of Web2.0, and through the "collective wisdom of the transaction" profit from it.

It should be said that K68 has obtained initial success and recognition from the business model. At present, it is introduced that there are about 2000 customers and about 80,000 individual members.

However, when the direction was initially proven right, the biggest challenge came: how to advertise to more small businesses, how to allow small businesses to recognize and trade, and how to ensure quality of service (number of designs, quality) as customers grow rapidly.

If the Web site in the business model design and start when the cost is low, the market and the cost of sales will not be low to where to go-even can be understood as with the traditional enterprise basically flat. This is the second fatal problem for website operations. This hurdle is difficult to continue to grow and develop.
(Source Link: http://my.donews.com/jowa/2006/09/29/kwuEKHhntKkOMzqmDGKeUWaqrlktmNjRmUnJ/)