Liu Zhengrong: The essence of the Internet one is the tool first is the channel

Liu Zhengrong, deputy Director of Network Bureau of State Council Information Office

Thank you. I am very pleased to have this opportunity to communicate with the experts, I mainly to learn. The general report I heard just now is very enlightening. At present, we sit down to talk about the deep-seated problems, very necessary. I have no system to prepare, but I think of a few questions:

the essence of Internet: One is the tool, the other is the channel

First, has the network changed significantly in the last two years? If change exists, how can we deal with it? I think the change is there, mainly:

The first change, the traditional media to the internet pace is accelerating. We talked more about the web interaction. The interaction is probably superficial and temporary; Obviously, it's not exactly an interactive question. We talk about interaction, mainly from the publicity of public opinion, guiding public opinion and so on to emphasize the interaction. From the perspective of the evolution of the media itself, the future will certainly not be the trend of interaction. This boundary will become increasingly difficult to distinguish. In previous years, the network media and traditional media have more obvious boundaries. What will be the difference? I feel more and more difficult.

The second change, a few years ago, the emergence of various types of Web sites, to do the site, there is a certain investment, there are special people doing, we all feel the hope is very large, the future is boundless. From a global perspective, including in our view, there is a trend is also more obvious, that is, integrated brand portal and professional web site development parallel. No matter which of these two types of Web sites, the survival of a better, better development, have a relatively distinct personality and characteristics. Especially in the past few years in our country, this one or two years, a group of very professional website, to provide a certain aspect of the service, a certain kind of service site development is very good, and many just started to pursue the development of all-inclusive general. How do we look at this trend?

Third, the role of the network news communication function has not been so prominent. From the whole process of network media development, other functions are strengthened, from the Internet users can see this. Since the second half of last year, some surveys show that internet users to browse the news in the demand to take a retreat to the fourth to fifth place, the trend is declining, this trend changes more obvious.

Again, I talk with the industry and research found that the network media management encountered a new bottleneck. A few years ago seems to be more clear-cut, the site's profit is mainly two large chunks, a combination of wireless services, the second is advertising; it is still the main two ideas. However, the current problem of wireless is relatively large. Online advertising This piece of growth has slowed down the momentum of competition is more intense, how to expand the field of business in the future? Any industry to add value and development, can not be separated from the operation of the market. It's all a new problem.

On the basis of these new changes, a big problem has been raised. How are we going to look at the Internet? In the past when we mentioned the Internet, the main emphasis is its media functions, such as news information dissemination function, and so on. With the changes of the past few years, we have come to understand the nature of the Internet. The internet is too narrow to be viewed purely from the media function.

I think the nature of the Internet: one is a tool, one is the channel.

Tools and channels don't mean the same thing. I mainly from the two years of our national new Web site development by a little inspiration. First, why does Tencent develop so fast? Why Baidu will develop so fast? They have grasped an essential thing-providing tools and channels for people.

The second inspiration, why in the past few years we have a large number of unique network services, network Tools development will be so fast? For example, blogs, podcasts, point-to-point dissemination, in essence, provide a means of communication and channels. This leads us to think of a problem: we should not just think of the Internet as a function of propaganda and communication, but should focus more on service function. Make full use of tools and channel functions to provide services. Only such enterprises, network companies have a stronger competitiveness and vitality. Since last year, with the further development and change of network technology, many new problems have been brought up to us to think about. If 3G is formally put into use, what kind of impact will the current Internet service form and mode bring? It's hard to guess now, it needs to be seen. Early preparation and prospective research in this regard are needed.