[Marketing] is very important

The main core competitiveness of an enterprise lies in two aspects: technology and marketing.. Remember this sentence.

Technology-as technical personnel, we all think it is very important, and it is really important, not to mention. Marketing-I have never understood it before. Now I have some experience. Let's talk to you. This is one of the most profound things I have experienced in my half-year work. It is not easy to sell my ideas, ideas, and products.

 

I did not know where to read a sentence:The two most difficult tasks in the world are to let others give you money for no reason, and to let others easily accept your ideas.. Everyone knows that this sentence is correct, but who can really understand it? If you do not have practice, you have no right to speak. If you have never experienced it, you cannot understand it.

When talking with a friend, he said that as a real career leader, the most important thing to learn is: project management,Finance, human resource management, psychology. At that time, I was very convinced that everything was right. But now I need to add another one, that isMarketing.

 

Speaking of experience, we have to start with our work in the past six months.

In the past year, I did not have a full-time development job, but gradually turned my work into planning. In July 2013, I obtained the PMP certificate, a project manager. I also wanted to plan a project management product of the company. The company also lacks such planning personnel, so it is easy for me to take responsibility, and I am happy to do this.

From the company's leadership to the actual development and implementation personnel, they all think that the company's current project management product is not very good, from the most basic functions to the market positioning, there are problems. That's what I think. So I searched for various materials and knowledge, wrote various solutions, and wanted to reconstruct this product. After a lot of time, I wrote about the solution and requirements. In my opinion, and in some middle-level leaders. It is good to rebuild the product based on my ideas. It conforms to various theoretical requirements and has a clear structure.

However, when the decision was made to the company's top leadership, they asked the following question:How much market value does it bring to me when I invest so much manpower and material resources to restructure this product? How many potential users have such requirements? How many customers are suitable for these businesses and processes?To put it bluntly, how much can I earn!

Ask me... This is also a common problem for technicians.Zhou Hongyi once said: technicians are very conceited.. They tend to focus on themselves and feel that everyone will follow their own ideas.

In this example, I am equivalent to Party B, company executives are equivalent to Party A, and Party B wants to sell its own products to Party A, but party A does not agree. Obviously, I didn't grasp the needs of executives. I didn't tell them what I was talking about, but what they were interested in.The essence of marketing is to seize the needs of the market and the Eye of the market..

 

You can note that in most enterprises, the boss is most interested in what talents? I think in China, I am now in the application software (non-Internet) industry, and my boss is most interested in marketing talents, followed by technical talents. Who can sell, who is a hero, who can regularly withdraw money, and who is a hero.

However, if we do this, we may go into a vicious circle --Fudao. Although "dumb" and "marketing" seem to be quite different, their application strategies and objectives are the same.

Enterprises are focusing too much on marketing, making their products messy. In fact, they only need to get rid of them, and there are various problems in the real application. In this way, the customer is not a fool. This situation will especially occur in some economically difficult enterprises. Executives move the main battlefield to the front-end of the market without the energy to calm down and build high-quality products.

 

This article is intended to give everyone a better understanding of marketing. In fact, I have encountered marketing problems. I am not sure how to sell my recorded video tutorials.

There is a book called "very marketing", which tells the story of CEO Wahaha. You can buy it and see it. I am preparing to start.

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