Mobile product design: Side-by-side rule and piecemeal time

Article Description: fragmented time of mobile product design.

There is a proverb: time is like water in a sponge, there is always a squeeze. Presumably everyone in the student era had to eat while reciting words, while walking while thinking about the math problem day. If you can really put those scattered in the life of the time to use up, can make work, learning with less effort. Most of the time, however, people do not do so, and these fragmentary moments continue to drown in life.

This waste means that people have time in fragmentary time but have nothing to do, if the application of attractive enough to let people indulge in the fragmented time, the impact will be enormous.

Happy Farm

As a game fans for many years, it is difficult to imagine a simple web game can get so many users and influence before the happy farm. Even today, 2 years after the launch of the Happy Farm, the No.1 status of the farm as a web game remains unchallenged, looking at the rankings of the net, Renren and Facebook.

The reasons for the success of the farm are various, one of the important point is the understanding of the fragmented time-so large number of users sitting in front of the computer, rather than let them boring hanging QQ, as well as a little time to play the game, each game time can not be too long, five minutes. In five minutes it became the name of the game company that developed this red globe.

The five-minute COO Xu Cheng's understanding is that "five minutes represents a short time concept that can often describe the fragmentary time in life." A social game is a game that lets you play when you have time. Five minutes is the minimum time cost to play social games, and that's what our company's name is for five minutes. ”

If you open the popular list of social games again, you'll be surprised to find that almost all games are controlled within 5 minutes from start to finish.

Micro Blog

Weibo, a 2010-year-long, could be considered another example of a piecemeal use. The 140-word blog has no pressure to write, forwarding interesting tweets is also a click, as opposed to spend half an hour to write a blog more than a word, Weibo can be controlled in a piecemeal time to complete.

A large number of microblogs come from mobile terminals, because the user's fragmented time is most often not in front of the PC, so the mobile terminal becomes an important distribution channel. Whether it's a mobile client, a WAP network or a text message, users can express their ideas in bits and pieces of time.

One side of the law and the odd time

When users use mobile Internet applications, they usually do one thing at a time, while using the mobile Internet, which is the rule of the side. It's also good to understand that the most common use of mobile Internet scenarios is to do one thing on the road, or to do something in the time gap. Mobile Internet applications are more often than not the primary goal, but the secondary landscape.

You don't sign in for check-in, instead of using the short time after the restaurant to complete this action, you will not be silly sitting in front of the computer constantly want to send what micro-blog, but the heart suddenly came to a word, you can put down the work of the hands, released a microblog and then continue to work , you can also at any time to play in two innings angry Bird, win, negative, grade, equipment, plot are clouds, want to when not to play can not play when.

Real mobile internet apps have to take a few minutes apart from moving.

adapt to the fragmented application

If only completely migrate the application of the PC to the mobile internet can Do "good", from "good" to "excellence", or even "revolution", mobile and fragmented become the key. There have been a number of examples, and if you enumerate the "killer" apps on mobile platforms, they will have a very good adaptability for fragmented time:

• Voice call
• Sms
• Music
• Mobile Reading
• Qq
• Weibo
• Foursquare
• Facebook
• Angry Bird

So, are your products ready for fragmentation?