Network business: The rise of a new business gang

Looking back at the Ming and Qing dynasties ten business help, such as Shanxi merchants, Huizhou merchants, Guangdong merchants, Shandong merchants, Ningbo merchants, longyou merchants, etc., or focus on financial capital, ahead of their own time, or to be busy between the government and businessmen, hoping to come from officials, they have in different eras and different industries lead, Left a business legend, is still remembered and recall.

Today, with the Internet and the new economy on the way, a new business helps to emerge and rise at a high speed. This new business gang, in Citic Press, the latest published "NET quotient win the World" a book is called "Net Merchant".

The network business is not a regional merchant group, also not fixed to belong to an industry, they are "on the Internet to engage in commercial activities of the group collectively." "This is the new merchant group that has just surfaced, and it has reached 30 million in 2007 years." Taobao alone, for example, reached more than 40 billion yuan in 2007 on Taobao, most of which were the sales generated by individual sellers (shop owners).

Some experts believe that the business help should have such a few conditions: the area of commercial development, the group has giant as the backbone of the business, culture and other business groups are significantly different, has had a significant impact on the internal link. Take these angles to look at the net trader, what can you see?

Generally speaking, the structural elements of the traditional society, such as blood, karma and geography, have played an irreplaceable role in the formation and maintenance of traditional commercial gang. And the link of the network business new business gang, with the traditional business help obviously different, its link is the common net edge and interesting margin.

After entering the network environment, the network business can simultaneously carry on multi-dimensional and many objects of exchanges, to the interest margin, the net margin of the main social capital, also in the process of accumulation and deepening. At the same time, the traditional social capital (such as industry margin, geography, etc.) has been reactivated in the new network environment, thus speeding up the circulation and combination of social resources, promoting the rapid rise of the network quotient group, and also promoting the development of the network business as a new business help. This situation, as has been mentioned by the network operators: "To do 90% of the business through Alibaba, become the top Ten Network business in the 2007, more of their own accumulated a lifetime of business contacts." "Don't underestimate these business connections, they are often the key to business success."

In the organizational form, the "Business Alliance" as the network business of the new business to help the spontaneous organization, has also been widely developed. For example, around the Taobao, the sellers formed a lot of relatively close to the business Union. The development of these alliances has created a positive and deep link within the network of distributors. Those who are active in the Business Alliance and actively share business experience can often get more business opportunities. This is a sign of the benign development of the commercial gang.

More interestingly, through the business Alliance, those who open shop on the Internet, a single network to better integrate into a group, and the community has established an effective channel of communication. Not only did they gain a sense of belonging and identity, they also gained pleasure, knowledge, interest and friendship. In the traditional economy, the individual who opens the shop is often in the form of being dispersed, isolated and rarely connected to each other.

In addition, "net quotient wins the world" a book also specifically mentions the network quotient collective Business IQ's rapid exaltation, this also is it distinguishes from the traditional commercial help one big characteristic.

In the traditional economy, the growth of the businessman is a self-service process, the speed is slow. After all, no one is born a business genius, everyone has to be in the years to get the understanding. But the net merchant is very different. In the web business, the transfer and sharing of knowledge is much faster. Through the merchant community, a variety of chat groups and other virtual communities, as well as offline on-site communication and other means, the network business access to knowledge has become more diversified, the transfer of knowledge faster, the purification of knowledge and the process of summarization can be conventional. Just out of college students, through the exploration of E-commerce, in a year to become the backbone of the business, it is not difficult to understand.

The road of the network business is just beginning, the future of the net merchant is unpredictable. To understand them, you might as well read the "NET Business win the world."