Network image Design (Ivis) and the age of visual culture

Design | network With the progress of the times, the concept of the times is gradually changing, the rapid development of the media Internet, the information communication industry is facing a change, visual identity System (visual indentity systems), also extends to the new field, the Internet has gradually become a corporate message, such as the important position of propaganda, With rapid, wide range of communication, and other advantages, VI is also gradually applied to the Internet, we redefine the network image recognition design, referred to as Visi (Visual indentity system internate), opened up a new space, visual culture has become the leading design trend. A historical image recognition design and visual culture
1 History of the emergence of CI
From the early 50 to the present, CI was born nearly 50 years of history, his development history has experienced roughly three stages:
A from trademark brand to product vision Unified design,
B corporate-style visual communication design,
C from the visual image recognition to the overall image recognition,
CI has evolved from a simple visual communication design into a communication strategy of corporate image, we can see that the VI image recognition is now CI, MI, and so the original origin, is initially the expansion of the visual function of commodity signs, brand as a commodity mark and symbol, in the competition in the commodity market play this main role, 1851, The company's boss found that the person in charge of the cargo was always drawing a black fork on the box of candles, and asked to know for sure that those who were illiterate could distinguish between candles and soap. Later, a clever worker turned the ugly fork into a star, which became a regular symbol.
CI was first introduced by American designers around 1930. After the Second World War, the American Economic development in the world has been in the leading position, enterprises attach importance to industrial design and product visual design. The cradle of modern design, the Bauhaus School of Design in Germany, which initially created the building design, turned to training professionals in industrial design, business design, and visual communication design. Created a group of designers, for today's design has a far-reaching impact. 2 The advent of the visual cultural age
It is said that the age of visual culture has come. Daniel Bell: "At present the dominant position is the visual concept." Sounds and sights, especially the latter, organize aesthetics and command the audience. In a mass society, this is almost inevitable. " With the progress of the times, the demand of the mass society extends gradually, and the brand becomes an intangible asset, which becomes an important recognition of commodity resolution and credit guarantee, which makes the whole visual identity system appear in the sight of people, and the era has its new concept, namely the visual culture era. The advent of the era of visual culture, the rapid acceleration of economic development, economic development has also prompted the progress of visual culture, in short, design and economic development is closely linked to the era of inseparable.
The development of Internet of mass media in the second four
1 development of the Internet
Since the invention of the computer, there has been www, scientific inventions have changed society, human wisdom is infinite, the invention of the internet is called the greatest invention of human history to date. The digital PC era is personal, and the internet era is global. The internet makes the distance between time and space become 0, the whole earth is shrunk into a new world, we can travel around the world, greatly reduce the cost of information transmission, realize socialization, reach the rapid and widespread dissemination of information. Compared with the traditional way of media, the Internet has a distinct advantage. The digitized information processed by computer binary language constitutes the most basic atom of the information society, in which the existence and life of human beings are inevitably based on digitized information, and the fourth mass media Internet will popularize development and human society.
24 Information dissemination Revolution
Since the birth of human beings, human society has experienced at least four important information communication revolutions, and every revolution of information communication has pushed human civilization to a new stage of development.
The first Information communication revolution is the birth of language communication: improve the quality, speed and efficiency of human information dissemination. The second information communication revolution is the birth of the text communication: The first breakthrough of the Human information communication revolution, the limitation of time and space, can be widely circulated and long-term preservation.
The third information communication revolution is the birth of printing communication. Newspapers, magazines, books and other printed mass media are rapidly spreading. 　The fourth revolution of information communication is the birth of analogue electronic communication. From the 1840s to 70, a series of analog electronic communication technology and media appeared successively, and spread rapidly, making the human information transmission speed is unprecedented, the scope is unprecedented, the content is rich, the reproduction spread and the ability to save information unprecedented enhancement. Human beings enter the era of mass communication which is represented by analogue electronic communication.
The latest information-communication revolution, the fifth revolution of information transmission that is taking place around us, is the birth of digital electronic communication. Since entering the 90 's, advanced computer technology not only conquered the difficult problem of text digitization, but also conquered the sound world which is more complicated than words. Today, the expression and recording of the human material and spiritual world of the numbers, language, words, sounds, pictures and images of the past mutually distinct boundaries between the various ways of communication, can be used in the computer binary language for digital processing, so that can be seamless, mutual conversion. The differences between the forms of the traditional mass media, such as newspapers, radio, television and books, magazines and films, are narrowing or disappearing; the emergence of interactive media makes the traditional relationship between the communicators and the audiences face great changes. The human race has entered the real information age.
3 "Four mass media" internet new media
The network as the emerging four media does have its unique advantages, which I am afraid any user who has used the internet can be one by one: timely reporting, 0 transmission costs, multimedia, can be retrieved and so on. It has been reported that the Internet has grown far faster than the previous media: 38 years after the advent of radio, 50 million listeners, 13 years after the birth of television, with the same number of viewers, and the Internet from 1993 to the public, to have this number of users only spent 4 years. As the carrier of the new information dissemination, the network has really played a lot of functions of traditional media, or it has replaced many functions of traditional media.
Generally recognized mass media include newspapers, radio, magazines, books and films, and six major media. With the development of digital technology, the upgrading of computer hardware, the rapid popularization of Internet technology and the establishment of a large number of websites, the Internet is becoming a new kind of media widely into people's lives. Today, the Internet has been incorporated into the six media, and it is called the "four mass media" after newspapers, radio and television. This shows that people have agreed to the role of the Internet, and newspapers, radio, television and other media, as widely as the transmission of news information. In fact, the Internet not only has newspapers, radio, television and other traditional news media can be widely disseminated in a timely manner the general function of information, but also has multimedia, real-time, interactive dissemination of news information unique advantages. It makes mankind face an unprecedented and radical breakthrough and change of information communication technology. The traditional, delimited language, words, sounds, images and other forms of communication between the walls will soon disintegrate, the traditional, separate newspapers, radio, books, magazines and movies and other mass media in an instant will be integrated. In human society, it is necessary to enter into an era of information communication with new generation of information dissemination technology and media. Because the internet has the advantage of transcending the traditional news media, it determines the network to surpass the plane media, but sooner or later.
The development of the Internet makes the visual culture recognition appear new space and domain.
The appearance and definition of three network image design
1 Solutions of several questions quoted
Is web design important?
To answer this question, you first have to answer: the appearance of the site is important? The content of a website is important, but if not a good-looking and attractive appearance, even if there is a good content, there is a good structure, I believe that the entire site will be greatly reduced browsing effect, the viewer's reading interest will be greatly reduced. is equal to a rich but the appearance of mediocre people in a public place, it is difficult to draw attention to others. People call the Internet economy The attention economy, how to attract public attention, in addition to content is an important factor, appearance also plays a pivotal role. The appearance of the website is very important, therefore, the VI design of the website is also very important.
What is a good VI design?
A good visual design, first of all to have a good visual effect. How can a website be regarded as having a good visual effect? One of the simplest ways to discriminate is to look at her three eyes: At first glance, whether it is eye-catching, and the second eye, see if pleasing to the eye; In fact, these three eyes is the site to give you the first feeling. The first feeling is very important, the viewer can accept this website, to a large extent, see whether this feeling of love at first sight. If the answer is yes, then, this site is a good visual effect, I believe that viewers will also be resistant to read your entire site. How can the visual state have a visual effect that crush people?
First of all, to see the whole page is the color coordination, must not give people the feeling of dazzling; second, to see whether the text on the page is easy to read, the text is too thin, too shallow, too long or out of screen width, are contrary to the web design of the "aesthetic principles"; again to see pictures, pictures too large, too much, Too vague will provoke visitors disgust, and finally to see "Move" and "static" is appropriate, uncontrolled misuse of flash, animated GIF, scrolling subtitles and other effects will be dazzling, but lifeless, lifeless page will make people feel boring.
The vi design mentioned above is just a page, vi design on the other hand is to see the entire site is coordinated and consistent with all pages. Each page uses the same layout style, the same background color and the approximate button can increase the consistency of the Web page, establish a unified style. This is the most basic and most important website VI design.
2 The VI design of the successful website
If you are planning to build a business site for the enterprise, you should pay more attention to the VI design of the site. If your business itself has a unified ci design (Corporate indentity, corporate identity), then the vi design of the site should follow its CI design. Of course, the premise is that you must have a suitable ci design. According to our experience, there is a considerable CI design is not suitable for use in the visual design of the site, which makes the design of the site is very limited, so the enterprise in the formulation of its CI design, it is necessary to listen to the professional Web page production staff, even if the company is temporarily and net.
A good vi design, in fact, by virtue of CI design has been designated logo, color, or standard font, etc. to be developed. In particular, the color part, the use of the right color can often be a complementary effect. In addition to the logo itself for the consistency of the design changes are also a change, in short, all the practice must be able to develop a more brand image of the design, but also the overall characteristics of the site can be fully integrated into the viewer's mind. Can let the visitor remember, and can attract the visitor to look back the VI design, is a successful website VI design
3 Visi network Image recognition system
VI design, the source of visual indentity system in English, meaning that visual identity systems. On the website alone, a website to see all the pictures, text, animation, and their layout and so on all the elements that can be seen is a part of VI design, simply, in fact, the appearance of one by one sites, he can in the color format, such as form a cognitive recognition, to achieve a certain visual effect, We redefine the Visi, that is, the network image recognition system (Visual indentity Systems Internate) It is not only the extension of the CI part, there is VI part of the development and specific applications, network image recognition system is a systematic recognition of the image, it will be based on Enterprise CI, VI according to the requirements of the network integration positioning into a network image recognition system his specific content will be described in the following detail
The morpheme of four network image recognition design
1 Characteristics of Internet properties
With the Internet as the representative technology of the information Age, for visual communication designers to provide a broader space for free play. The combination of visual communication design and new media will produce unprecedented power, and digital design has become the main performance means of future designers.
Wide range of communication
One of the advantages of the Internet is the global spread, no matter where in the world, as long as the computer connected to the network, then you can send information to him, or to obtain his information. Businesses on the internet to spend a very small amount of advertising costs, can be his products in the global publicity; designers can communicate with the distant foreign counterparts design experience ...
People with information resources and experience in the Internet have this experience, that is, when you surf the Web, you will really feel the Internet the vast expanse of the information ocean. The number of Internet users in the world is now over 1. 500 million, the number of online hosts about 30 million, the number of Web pages can be retrieved about 5 billion pages, really called "Information ocean."
Morphological diversity
Network to the support of multimedia technology, so the means of visual communication is rich and diverse. Multimedia technology is the traditional, mutually separated various forms of information transmission (such as language, text, sound, image and image, etc.) organically fused together to carry out a variety of information processing, transmission and display. In this way, the visual communication design performance means and scope has been greatly expanded, the future visual communication design is comprehensive, covering all human senses of the overall design. This has gone beyond the existing concept of visual communication design.
Interactive communication
The internet is the most widely affected of our lives, the most easily interactive new technology, it changes the way people think, from the previous linear thinking to the current network thinking, from one universal to tailor-made, from one-way communication to two-way communication, from the entity to the virtual, this is the interactive characteristics of the Internet has brought new features. The interactive design will arouse the audience's interest and satisfy the people's sense of participation. The audience is no longer just the recipient of information, they have greater freedom of choice and participation opportunities, for example, can respond to some information on the web, and add it to the network media, in turn, as part of the Internet information.
2 Network image recognition design
In this paper, a new concept of network image recognition design is presented, and the morpheme of network image recognition design is specified.
The design of network image recognition should be extended according to the recognition system developed by the enterprise, and a new image recognition system which accords with the characteristic of network attribute is designed. From the macroscopic perspective, the network image should have a unified overall easy to identify the design.
First of all, the overall positioning of the network image design, the network ocean is so large, but the overall network visual effects are rarely out of our screen, which requires planning designers have the basis for the overall positioning planning. VI Design of the enterprise standard image needs to be integrated, in fact, by virtue of CI design has been designated logo, color, or standard font, etc. to be developed. In particular, the color part, the use of the right color can often be a complementary effect. In addition to the logo itself for the consistency of the design changes are also a change, in short, all the practice must be able to develop a more brand image of the design.
Network Image logo Design can be dynamic form or static form, web color and layout needs to be unified, we call the network standard color and network application layout, of course, its form and elements are very many, we can generalize as the basic element form. Here the basic elements include: Text processing, background color, a variety of dynamic buttons, charts, tables, navigation tools, background music, interactive images, video playback, small windows and so on, we need to determine the elements according to the actual situation, of course, the whole element should have a common point,　This is the network image design of the creative design. Most of the above audio-visual elements can be displayed or listened to, without any external program or module support. For example, most browsers can display GIF, JPEG graphics, and gif89a animations. There are also multimedia files (such as MP3 music) that need to be downloaded to the local hard disk before the appropriate external program is started to play. In addition, using Plug-ins (Plug-in) in a browser can play more multimedia files in a format. Microsoft's Internet Explorer offers OLE-based ActiveX technology to play multimedia in Web pages. Currently, ActiveX has become a hot technology. Another technique for playing multimedia is Javaapplet. It is written in the Java language in the application of the small application in the Web page, compared to plug-ins and Activex,javaapplet have greater flexibility and good cross-platform capabilities, so have a good development prospects. In short, the continuous development of technology so that multimedia elements in the Web page art design integrated application more and more widely, so that viewers can enjoy a more perfect audio-visual effect. The emergence of these new technologies, but also on the Web page of the artistic design put forward a higher demand. The application of multimedia technology has greatly enriched the expressive force of web art design.
The layout design of the Web page has much in common with the layout design of print media such as newspaper and magazine, it occupies an important position in the art design of the webpage. The so-called Web page layout design, is in the limited screen space will be audio-visual multimedia elements of organic arrangement and combination of rational thinking personalized expression, is a personal style and artistic characteristics of audio-visual communication. It conveys the message at the same time, it also produces sensory aesthetic and spiritual enjoyment.
But there are many differences between the layout of Web pages and the layout of books and magazines. Printed matter has a fixed size, the Web page is not, its size is controlled by the reader. This makes it impossible for web designers to accurately control the size and position of each element on the page. Moreover, the structure of the Web page is not the same as the linear combination of printed matter, which brings a certain degree of difficulty to the layout design of the Web page. The layout design and process of Web page is an important part of network image recognition system.
In short, the network vision recognition system will be the core of all the technical and artistic collection. Keep up with the pace of the times, the requirements of visual culture times will change with the progress of science and technology, the overall unified and easy to identify the visual effects of brand enterprises, product image has a certain effect. To promote the development of economic culture.