No successful internet marketing without a reasonable website link

There is no doubt that the existence and development of the Internet is based on links. If there is no concept of linking, users want to open a browsing site, you need to enter a number of URL addresses, for dozens of or even hundreds of pages, it is inconceivable to enter these boring URL addresses. Therefore, the importance of the link is not comparable to other Internet technology, in the marketing of Web site construction and network marketing, links also play an indispensable role. In fact, more than online marketing it? The link concept has infiltrated into various marketing methods, such as the EDM mail marketing that we often encounter, I'm afraid most of the EDM users will embed the website address in the email. Because the amount of information in an e-mail is limited, a short URL can effectively expand the new marketing approach. I feel that in the internet era of any marketing methods are not isolated, the traditional marketing method is actually the prelude to Network Marketing, and the role of links is bridging.

One, the website weight promotion cannot leave the reasonable link

Mention network marketing, who also can not ignore the existence of site search rankings, only need to continuously improve the quality of the site, you can rely on search engines to obtain more cost-effective website promotion. Therefore, website optimization is also a lot of companies into the network marketing first step. Determine the weight and ranking of the site is the quality of the site, this no matter which search engine is so described, content is the impact of the quality of the site as long as the composition of factors. It is also based on this view, some search engine optimization researchers believe that links in the site optimization is constantly weakening the importance. In other words, it means that the link has not affected the site weight and ranking of the main factors, the fact that this is true?

The importance of content is undeniable, but the author believes that this does not have the slightest weakening the importance of links. To understand this point of view need to start from the basis of the birth of search engines, content is very important to constitute a search engine content of the fundamental, this easy to understand that we do not talk about. But how do the existing search techniques capture thousands of Web sites? Even if the site as soon as there is an update, instantly be search engine seconds, the answer lies in the link. Search engine through the spider program, tirelessly follow the link horizontal vertical crawling site, so that a steady stream of fresh information for the search engine. Without links, how do search engines get content? In the same way, the wider web site of the chain and the inner chain should be favored by search engines, and it is true.

second, the website's promotion marketing indispensable link

As the beginning of this article said, with the development of the Internet and people's understanding and application of the network continues to deepen, traditional marketing methods are quietly and network integration. We look at it, now where there is no web site, product packaging, sample pictures, newspapers and magazines in advertising, and even in the television broadcast, the presence of URL URLs everywhere. From the technical level of understanding, as long as the site is a URL link, but these links search engine spiders do not crawl, users can not directly click Browsing, but its role can not be underestimated. So, we can even think that the ultimate way of marketing is only one, that is network marketing, and this process is quietly speeding up.

Although the website promotion cannot equate to the network marketing, but in the folk, the network marketing another popular pronoun is the website promotion. We just slightly pay attention to some of the network marketing way will understand, forum post, blog message, micro-blog interaction, search marketing and even concept hype, etc., where there is no web site figure. Most of the purpose of Internet marketing is to promote the site, but also through the Internet marketing to the Web site, no need to record without input, just click the mouse to browse the target site. Relative to the advent of more links on the Internet can cause the attention of search engines, and constantly improve the site in search engine rankings, links in the Web site to promote the role of network marketing seems to be greater.

third, the correct understanding of the use of different forms of links

There are many categories of links, according to the form of the Web site links and keyword links, according to the use of the Division has internal links and external links, according to the website programming language Division, there are ordinary HTML links and JS links and as links (in fact, in the site operations often used in 301, 302, such as URL jump technology, Even the site is a sitemap and so are different forms of links, here we do not have in-depth discussion. In the site construction, different links have different forms of expression, but also have different marketing effects. Therefore, the link of the website should be different because of the station, because of the ground and different. In all of the link technologies, url links and keyword links, as well as internal links and external links are often mentioned, but also often used.

When we do the site, we need to focus on two factors, one is the site is the audience groups to do a good job of the site's user experience, one is the site's search awareness of its purpose is to upgrade the site as much as possible rankings. So in link building, if you can take care of both is the most ideal choice. Familiar with the search engine technology, people know that the search engine can not identify JS and as such as scripting language links, search engines also particularly hate hidden links and black links. In the search engine can identify the link, with the keyword Anchor text link effect is better than the simple URL link effect. Whether the site links or outbound links, the real nature and a wide range of sites should be the same as the pursuit of the building. So, how to use the link and what kind of link, need to carefully analyze the purpose of the link and link to the audience.

There is no reasonable link to the Web site is not successful network marketing! Although this is a bit absolute, it has not deviated from seeking truth from facts. But Shanghai network company Pilotage Technology (http://www.joyweb.net.cn) need to emphasize is not as long as there is a sufficient number of links, the Web site to promote the effect of network marketing is a certain ideal, compared to the number of more need to pay attention to the rationality of link distribution. For example, when the website is promoted, we can highlight the Web site in the promotion media, but we can not be full of Web site address. Experience also tells us that when the site optimization must pay attention to the true nature of the link, the pursuit of speed pursuit of the number of results often backfired. In highlighting the links of marketing purposes, link building should be more consideration of the user's feelings, marketing effects always need to be achieved through the user.