Self - deception
One of the areas where it is important to be wary of finding the creative ways of startups in a way that brings opportunities to environmental change is that it is so effective that you are easily blinded by your early and effortless success. Smart and determined entrepreneurs can find evidence for almost all entrepreneurial ideas to support the fact that the environment has changed. If you're sure you're going to be involved in building a food delivery service, you can usually invent a hypothesis and then weave a story about your product around that hypothesis, and then add some credible data that supports your assumptions, and gradually polished your story high enough so that a large number of users began to believe it. Unfortunately, you will be creating a hype fiction.
Because you are so superstitious about your assumptions, that you unwittingly begin to turn a blind eye to unfavorable factors and evidence, a process that is tantamount to undermining the correct scientific approach with the scientific "affirming bias". "Confirmation bias" is deadly in the scientific community, and it is also deadly in the business community.
In this way, your company can easily attract a staggering amount of money, a large number of elites will be involved, and the media will be very interested in your company, which in this case will instead push your company to the edge of the cliff. I've seen people throw people in. Tens of thousands of dollars of money burned out, and the process took hundreds of people-years on the project, because they unknowingly weave a very fascinating fictional fiction, and then by some of the early successes of some of the success of their own to the fictional novel convinced.
So, your creative story needs more than just fascinating, and more importantly, the story needs to be the right story, not an unreal novel.
How to evaluate the correctness of a creative story is an exceptionally challenging art, and making this assessment involves a number of different sciences-economics, science fiction, history, anthropology, and sociology. You need to have a deep understanding of the world and devote many years of effort to creating your own sensitive intuition about the future. Even so, you can only guarantee that you make the right decisions in a part of the time. But that's a lot better than the random choices you've had before.
——— to Be Continued ———-
Quoted English original: http://www.defmacro.org/2015/02/25/startup-ideas.html
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On the creation of Internet entrepreneurship 6-don't weave creative stories into fiction