On the four Essentials of enterprise site content construction

For a company, the role of the site is self-evident, he can help enterprises to obtain the target customers, the construction of corporate brand image and so on. And for an enterprise site, the quality of the content is particularly important, a good enterprise content not only for the site to bring objective flow, but also to promote their site was searched by the Spider Trust. Enterprise site content is more difficult than other types of sites, so we can often see the forum on the "XXX Enterprise site content to write?" The help of the post. The author today in this article on this issue to share a few of their own new, I hope for those in the writing enterprise site content webmaster Help.

　One: Real-time grasp of the market hot spots, explosion point

　　

For the webmaster of the enterprise site, you must daily real-time view of the relevant dynamics of your industry, if you catch the market hot spot, the point is quite you find you want the target customers care about products or services information, seize the hearts of visitors. If you do not capture this information, then even if your article is written in writing, how to surprise the world of ghosts and spirits will not attract the heart of the target customers. At the same time we can imagine if you see a good article, but after you read it is not the information you want, then ask if you will continue to visit the site.

　Second: title is one of the key factors that cannot be neglected

　　

The title of an article is like a title in a library, we are looking for a book first is the name of the book, if the name can not attract you, I think you may not open a book to see. We can say bluntly, more than 80% of people are through the title of the article to attract entry. In addition, we can add subtitles to the article, at the same time, we attract visitors through the article title, it can not be too excessive, degenerate into a "title party", and ultimately achieve the reverse effect.

　Three: The content must have the strong correlation

Some webmaster friends in order to seek the most original content of the quantity, will be the eye into a number of unrelated to the enterprise content up. For example, some enterprise site, will add some such as: "Beauty HD big Picture" and so on content of articles, these articles just started can be indexed by search engines, can also achieve the effect of attracting visitors. But this kind of irrelevant content to the later will be deleted by the search engine, and for your enterprise site's professionalism and authority will also affect. So for the enterprise site is not to search for a moment of collection or traffic and add some irrelevant content, the last can only be outweigh the gains.

　　Four: Enterprise content articles as short and lean as possible

The pace of the internet is getting faster, and netizens have begun to adapt to the fast-food culture of the internet, and usually some lengthy articles are no longer popular. This should be noted for corporate sites, which should be as brief and concise as possible, and provide the most important information to your target customers in a short text.

For the author said that these four points may seem very simple, but in fact to insist is a difficult thing, the author thinks that as long as the heart of anything is not difficult, only can persist in difficulties, can be the last person to laugh. This article by SKF bearing http://www.skf-bearing.net/handwritten original, reprint please retain the source.