Online research on improving website conversion rate

The survey conducted an in-depth study of their priorities in four key areas of transformation. The four areas of study are as follows: Search engine optimization (SEO), landing page optimization, mail marketing, website conversion/shopping cart rescue technology.

On July 27, 2010, seewhy an online survey of 221 internet marketers. The results suggest that there are some potential changes in the coming December, focusing on: shopping cart rescue, reducing the clutter of landing pages (landing page), link building, and transactional mail, which are the top priorities.

The survey conducted an in-depth study of their priorities in four key areas of transformation. The four areas of study are as follows: Search engine optimization (SEO), landing page optimization, mail marketing, website conversion/shopping cart rescue technology.

SEO Priorities

What kind of SEO technology is your priority in the next 12 months?

The marketing staff plan focuses on link building, which is their top priority for the next 12 months, and 42% indicates that this is the most focused focus of SEO. The site page was transformed to ensure higher search engine friendliness, ranked second in 22%, and 21% intended to focus on the integration of social media. Web-based Optimization (site-based optimization, such as site maps and navigation) accounts for only 15% of the main concerns. There are two notable conclusions to be drawn from these findings:

1 marketers have identified some changes in Google over the last few months, placing the quality and diversity of links in search results at a higher priority than the content itself.
2 The combination of social media is surprisingly high. When marketers are passionate about social media, this is really a cutting-edge tool from SEO, a sign that marketers have recognized the importance of social media in increasing traffic. In particular, Facebook's social plug-ins, including the easily implemented "like" buttons, are starting to be seen as a simple "social SEO tool".

Website and landing page optimization

What kind of landing page optimization technology would you prefer in the next 12 months?

For landing page optimization, marketers are serious about "less is more" concept. More than half (51%) said that reducing clutter was the top priority, recognizing that landing pages needed to increase simplicity over time, as well as simple, powerful actions.

28% of marketers plan to reassess the text on their pages with a view to improving the conversion rate of the site, while only 17% are prioritizing the removal of fields from the data collection form. This is surprising because experts are repeatedly emphasizing the importance of forms as long as the required fields are used to increase online conversion rates.

e-Mail Marketing priority

Over the next 12 months, 1/3 of email marketers plan to prioritize the purchase of mail marketing (such as reviews and satisfaction surveys); There are also 1/3 of emails that are intended to focus on transactions (such as re-marketing of abandoned orders, including "browsing but not buying" and discarding from the shopping cart). The 22% program focuses on establishing relationships through email marketing, such as loyal customer rewards programs and coupons.

Among these discoveries, it is worth noting the rapid rise in transactional mail, whether from a successful or abandoned transaction. Because of the integration between e-business systems and messaging engines, it has been packaged more fully-the transactional interface in the mail is widely available, and marketers (eventually) can meet a long-term desire to use the site's behavioral data to trigger highly correlated and personalized targeted mail marketing.

Website Conversion/Shopping Cart Rescue technology

What kind of website conversion/Shopping Cart Rescue technology is your priority in the next 12 months?

Marketers know that their most sought-after sales opportunities come from site visitors who give up their shopping carts. Over the next 12 months, 55% of marketers plan to save their shopping carts as a top priority in their website transformation. Marketers also realise that in the competition for online sales, price promotions are increasingly important, especially during the holiday season, so 19% of people intend to focus on the site Coupon page so consumers can browse through all the effective promotions. These pages have an effect in driving the transformation, as well as reducing affiliate costs (affiliate fee) to the parity engine and promotional code sites. There are also 19% of people who prioritize registration incentives to get the email address and social network ID to create a list of mail and social marketing licenses (opt-in).

These results, from individual to holistic, illustrate the growing awareness of marketers that an isolated site is not enough. In order to achieve the optimization of conversion rate, natural SEO results-mainly through link building, have been proven to be more effective than PPC (Pay-per-click) and sponsored links, and consumers have become more cautious about the latter two. The sites that were built many years ago are being introduced gradually, and now need to be simplified to ensure that the action is more pronounced. Marketers also plan to use email marketing, not just based on batch-processing, marketing-related emails, but about using mail to build relationships with customers and potential buyers. Finally, businesses are aware that they are losing a significant percentage of sales opportunities because their forms and shopping cart abandonment rates are still high. As a result, they are looking for web marketing tools to help them recapture the opportunities that are expected to succeed through marketing again.

Original post title: Website Conversion priorities for emarketers in the Next Months

Original post URL: http://seewhy.com/blog/2010/09/21/website-conversion-priorities/