Part 3: Transaction dynamics-transaction hormones (ii)-1. products or services

1. There must be products and services for a product claim, but you cannot put your products and services there to complete.

1. You need to create value for the product.

2. You need to tell the customer about the background of the product that he does not know.

3. You need to tell the customer how to enjoy your products or services more effectively.

4. the deepening of customer understanding is the basis for increasing product value.

(1) If the customer has a superficial understanding of the product, the value of your product cannot be high.

(2) If you cannot teach your customers to use your products and enjoy the convenience and benefits it brings, your products will not have the value they deserve.

(3) The marketer must first be a teacher.

(4) Here we also need to emphasize the results. What the customer gets is the result. You must give him very specific results. You must use the results to shape the value of your products or services. What specific results does the customer get, only in this way can he understand the value of your product.

(5) you are facing a group of customers who have very limited and superficial knowledge of your products or services, but you are different, what you see in your mind is a broader world. What you see in your mind is a world that can play a huge role in your customers' dreams.

(6) but in this world, only when it is turned into a vivid language and a specific language can it be truly copied to others' brains and accepted by others.

(7) how to express it to accurately copy the colorful, rich, and magnificent world in your mind to the world of others is very important. This is to create value.

(8) Example: music class

A. First, you need to realize the value you have created. If you think you are not worth the money, then the customer cannot think you are worth the money.

B. First of all, you need to figure out how you create value in others' dream journeys ".

C. You need to use facts, evidence, and cases to persuade customers and present your value to them.

Part 3: Transaction dynamics-transaction hormones (ii)-1. products or services