Products for the king, customer first, service success-read "My Internet methodology" feeling

These days have been reading Zhou Hongyi's "My Internet Methodology" This book, the book style is simple, humorous, feel like the author face in-person conversation. It is important that the content of the book is full of Internet dry goods, from the thinking mode to the method of practice, people benefit a lot. After reading, my biggest experience is eight words: Product for the king, the user is supreme, the service wins.

Although the title added "Internet" qualifier, but think carefully, whether it is the traditional industry or the Internet industry, virtual services or physical services, the idea is also applicable. And the book mentions the recent hot Internet thinking, which is like a revolution, a revolution of disruptive and continuous innovation.

This reminds me of the Skyworth Semiconductor building xx dental fillings experience. Two weeks ago, the XX Dental Division opened, in order to attract more new customers, they launched a free dental cleaning promotion. Because I am a free and no resistance to people, so can only openly to wash teeth. However, during the process of washing the teeth, physicians used explanations and "intimidation" to sell them, prompting me to buy products and services that they charge separately - fillings. Well, thought the quality of fillings should be a lever, but only after two weeks, just fill the teeth to the xylitol pulled out. Go back to the doctor, the doctor said before forget to tell me that the outer tooth is very easy to fall out, it is recommended that I do inlay. Hearing this, I lost three views ...

The reason why I mentioned this example is that I would like to express my reading of this book through this example. In this way, you can apply it to your knowledge, and you will not be able to dwell on concepts and books. (In fact, the biggest goal is to spit groove, haha)

true free and fake free :

Free can be defined as fake free and true free. Fake Free is a marketing tool, the aim is to sell, and the cost of free is ultimately to be withdrawn from you. But the Internet free is really free, is actually a kind of unconditional free. In other words, you can enjoy high-quality free service even if you don't buy the services offered by the merchant.

consumer change, marketing to play New Tricks :

Today's young consumers are no longer like the following , after the same worship authority, they will doubt, and good at using various tools to dig data, compare, thus have more right to know and choice. If your product does not form the user's strong cognition and perception, this kind of advertising marketing is fake.

Comments:XX Dental Division using leaflets and public numbers and other means of free teeth washing propaganda, attracting a large number of customers to visit. Where the "free teeth washing" is just a way to sell, is fake free. And the ceramic teeth from where, quality, on-site filling material is a user-determined materials, these are not to customers to understand, information transparency is low. To know that the age of the internet is now, those teeth of the cost of the price can be easily found out. Some suggestions:

1, from the touch, visual and other aspects of product display, live broadcast product introduction and demonstration, so that users can touch teeth products, increase the physical experience;

2, the installation of products, you must show the user the product certificate, so that users from the heart rest assured;

3, seeking truth from facts, do not exaggerate the fact, should be honest hospitality.

The core is the product experience :

The way of products, similar. From the user's point of view, can solve the problem of the product is a good product, can be convenient and quick to solve the problem of the product, that is the first-class products. Many innovations are made from improving the user experience, even if it is a micro-innovation will become a huge force to occupy the market.

Comments: In fact, the product experience is to stand in the user's perspective to think about the problem, to find ways to solve their problems. And, most importantly, whether you think about it and do it. However, XX Dental Division did not do, because the newly-mended teeth to xylitol pulled out ...

is the user, not the customer :

There are only two concepts in traditional economic relations, one is merchant, one customer. Who is the customer? Who buys my stuff, who likes me to pay, who is my client. But in the Internet age, users are the ones who use your products and services, and they may not pay you. If you sell it or send it out, the user is just beginning to deal with you.

the essence of Internet products is to serve the users :

Good Internet products are summed up with two features: first, it should be able to impress the user at one point; second, it must be continuous improvement, continuous operation. The essence of Internet products is service and service for users.

Comment: When the merchant sells the product to the customer, it is not pat the buttocks to leave. After the customer has installed your teeth, only to formally start the experience of the product journey, the customer immediately transformed into a user. At this time your product quality, experience cool, can only form a strong perception and perception of users, to form a word of mouth, because only used to say well. For XX Dental Department, make a few suggestions:

1, improve user details, archiving, including the use of products;

2, pay attention to user feedback. Whether the feedback is friendly, collect the feedback, and optimize the processing with the engineer;

3, after-sales service, the interval between the telephone consultation, ask customers to use the product's feelings, whether there is discomfort and so on, always for the sake of the user.

disruptive innovation requires reverse thinking :

Disruptive innovation starts from the details, starting from the humble place. When you face the strong, you must not dance according to its rhythm, to find ways to reverse thinking, through the reverse operation, in the user experience and business model to create a new game rules.

Annotation: We have been accepted by the traditional ideological education of the golden mean, so that we dare not arbitrarily change our inherent thinking. Although it is difficult to change the way of thinking, we still have to stand in the user's perspective, standing in the social and market perspective to think, from the details, to find breakthroughs, innovation.

The experience is based on user needs :

Everyone's so-called user research, user analysis, are in the imagination of users will use your product situation. But what if the user doesn't have this kind of demand at all? The vast majority of users will actually ask a simple question, this product gives me what value, simply say is what use. So, in the face of users, always lay down, listen to the needs of users, and even listen to the user's humiliation.

Comments: Please put down the ego, facing the greater, always stand in the user's perspective to think about things.

details, or details :

Most of today's products are similar in function, and the success or failure of products is often reflected in small details. Whether it's virtual services or physical services, there's a lot of detail that can be improved in the implementation process, which is an opportunity to improve the user experience. Enhance the user experience, make users feel more enjoyable, more valuable, this is to build a brand, build a reputation of an effective way.

Be sure to focus :

Many times users choose your product not because of a variety of tall features, but because of a particularly simple reason. A good user experience, like needles, gives users a thrill. Then the experience can not be large and full, but must be concentrated pressure to a point, forming a focus of the resultant force, this is called the "pressure principle."

Comments: Plainly, is to find a point of entry, to find the most concerned about the user, the most need of the point, and then forcibly to that point.

Boulevard to Jane :

In fact, a thing, you choose it, not because it is beautiful, but because it is very easy to do, especially useful, this is the core. All the successful products are from the human nature point of view.

Annotations: Concise and not simple, the function is not fancy. Small fast beauty, is our product to pursue the goal.

Small steps to run :

Now the internet is about to use the lowest cost, the smallest size, the fastest speed to try a rough thing, quickly get to the market to try, the market good on the strike, victory, not good quickly change.

Comments: Plainly, the world martial arts, only fast not broken. And the Internet is an update iteration speed is very fast place, speed is the most important. We should pursue "small, fast, beautiful", through the rapid iterative way, the pursuit of the ultimate product.

Don't be a platform-based mindset :

In fact, platform-based thinking is to make a generalization of the mistake, not focus, in short, is not pay attention to user needs, not to solve the problem for users.

Comments: Do things to be practical, do not start on the concept of empty, ignoring the lofty high-rise ground from the truth.

Think different:

Think different, I understand is to converse with others. To truly innovate, to truly succeed, we must build a pluralistic set of values, break unified values, and tolerate different ideas.

Annotation: Innovation must be doing what others have not done, think others have not thought of things, innovation must be a minority, as Apple's philosophy says, "think different".

strong demand and weak demand :

When you make a new product, or develop a new field, you first have to ask yourself if you have found the user's point of demand, which is "can have" or "must have" for the user. This is strong demand and weak demand.

Comments: Here is the same as we mentioned in the political class of the principal contradiction and secondary contradictions are the same, we must grasp the main contradiction when solving the problem, the snake to hit the snake seven inches.

"flat" and "small and beautiful":

Flattening is the reduction of administrative hierarchy, the traditional level of reporting pyramid organization structure to two levels, up to three stories. Small and beautiful is to break down the team into countless small teams, by project or business classification, such as division, flexible combination of personnel, project start fast, to the market and user needs to make rapid response.

The above points are my carefully selected methodological points, which basically cover the core methods mentioned in the book. Internet thinking is an abstract concept, but Mr. Zhou Hongyi can write and share the methodology in such plain language.

Would like to go farther and further on the Internet.

Products for the king, customer first, service success-read "My Internet methodology" feeling