"Everyone is Product Manager" book catalogue

Chapter I-1-3-year-old product manager

1.1 Why do you want to be a product manager

1.2 Are we the Product manager?

1.3 I really want to do it.

1.4 A Product manager-1-3 years old

Chapter II A history of struggle for demand

2.1 From the user to the user

2.1.1 User is the source of demand

2.1.2 Do you really know the user?

2.2 Mass production campaigns for demand collection

2.2.1 Qualitatively says: User interview

2.2.2 Quantitatively: the questionnaire

2.2.3 Qualitatively: Usability testing

2.2.4 Quantitative doing: data analysis

2.2.5 Demand Collection is everyone's responsibility

2.3 Listen to the user but don't do it.

2.3.1 Clear the value of our existence

2.3.2 A DNA test for the needs.

2.4 Surviving is always a minority

The war that 2.4.1 never forget.

2.4.2 Do not lose heart, do less is to do more

2.5 Impatient to eat hot tofu

Chapter III Project Canter's life

3.1 From product to project

3.2 Everything starts from kick off

3.3 Key puberty, see also demand

3.3.1 really want to write a lot of documents

3.3.2 needs live in the project

3.4 Growth, step by step

3.5 Cottage-Level project management

3.5.1 documentation is just a means

3.5.2 process is also a means

3.5.3 Agility is a means

3.6 Survival of the fittest

Featured Items 3.6.1 has experienced

3.6.2 all the way bumpy, you and I walk

The fourth chapter of my product, my team

4.1 Big products, big design, big team

The Big 4.1.1 Products

The great design of 4.1.2

4.1.3 Team of the big

4.2 Walk between business and technology

4.2.1 A thoughtful planner

4.2.2 A passionate designer

4.2.3 "Sinister" operator

4.3 Business team, in the Vanguard

4.3.1 Good products also need to market

4.3.2, what else can we do?

4.4 Technical team, strong backing

4.5 Easy to forget corner

4.6 Good people are really good

4.6.1 the so-called team culture

4.6.2 no authorized leader of Nothingness

Fifth chapter don't let the soul keep up with the footsteps

5.1 Touching the soul of the product

5.2 Feasibility Analysis Trilogy

5.2.1, where are we?

5.2.2, where are we going?

5.2.3, how do we get there?

5.3 Do it, get ready to go.

5.3.1 Dare to ask the way in the side

5.3.2 down and looked up at the sky

5.4 Kpi,kpi,kpi

The Fountainhead of 5.4 books

Sixth. Product Manager Self-cultivation

6.1 Love life, will love the product

6.2 If you have ideals, you will not change salted fish

6.3 will think, live to learn old

6.4 can communicate, on what Hill sing what song

6.5 Product Manager doctrine

Appendix A: It is the stone of mountains that can attack jade

Product manager in the eyes of others

A variety of useful information

"Everyone is Product Manager" book catalogue