Reading Notes: 2014 million books: "cannot be seen as an ordinary-Information graphs and visual dissemination"

Recently, I have been paying close attention to the topic of big data visualization. when I bought the book visual beauty, Amazon recommended that I buy two more books. The book "cannot be seen-infographic and visual dissemination" should be a very beginner book, formerly known as "the power of infographics", the title is using pictures to communicate and connect with your audiences. At the beginning, I felt good about this book when I first came into contact with data visualization or infographic. However, after reading it, I could leave it for reference or convert it into my own action. The author of the book is the president of a digital marketing company, so many legends are related to social media. When many figures are used, they all advertise their company, it does not have much inspiration for itself. After reading this book, I read "The beauty of data: A book that learns visual design". The latter is much richer and requires a long time to taste and digest.

The book catalog is very clear, from the brief introduction to a wide range of data visualization needs, to how to create information graphs and promote it.

Infomation graphic is abbreviated as infographic. In the past, the most familiar information charts were statistical charts (bar charts, pie charts, etc.) and flowcharts. Nowadays, the concept of big data is getting hotter and hotter, and data visualization is also getting hotter, data visualization is the process of creating and releasing information graphs.

The main benefit of an information graph is to make the audience better understand the data content they want to know. Such as sales statistics, production processes, ideas, event year tables, schedules, regional indicators, a group of material lists, the company's organizational structure, relationships between things or data.

Why is graph propagation good? Because a picture is better than a thousand words, the brain processes images much faster than text processing, and a new picture will leave a deep memory for the audience, in this way, key points can be quickly spread to these user groups to achieve digital marketing. The rise of Weibo has overloaded people's information and caused attention fragmentation. That is, although there is more information, it is superficial to understand it. As a result, more and more exquisite images may appear on Weibo or Weibo in the future.

To make a good information graph, you must learn visual metaphor, that is, using well-known icons, shapes, or images to represent an innovation or concept.

The one that touched me a lot is the visual resume section, which references the most famous Michael Anderson resume on the Internet:

After reading it, I had a eager impulse to try. I was just waiting for my resume. I tried to draw a sketch first.

With regard to creating information graphs and clarifying the SMART goal + 5w1h, you can search for data.

The book provides a lot of information graphs and finds the most comprehensive: http://infographics.alltop.com/. you can see different types of information graphs, which will definitely inspire your inspiration.

Chapter 2 provides some tools for creating information graphs. It is not easy to find a suitable tool. Is it the first choice of PowerPoint?

I have seen an article on the Internet that recommends five tools for creating information graphs online. You can try it.

Reading Notes: 2014 million books: "cannot be seen as an ordinary-Information graphs and visual dissemination"