Reading summary: Zhou Hongyi, my internet methodology

Directory:

1. Welcome to the Internet era

2, Internet users first

3. Disruptive innovation

4. Free time

5. Experience as King

6. Internet Methodology

Chapter One: the Internet era

1, no one can beat the trend, the trend will lead to non-linear development.

2, the flow of information becomes faster, businessmen can hardly use the asymmetric to make money.
3, the user's experience is the most important.

The new business model includes four aspects:

1, product model;

2, user mode;

3, promotion mode;

4, income model;

1, Product mode:

What you offer, what you can bring to the user, and what kind of user problems you have solved. Can the current market exist in the product innovation, will be expensive to become cheap, complex to become simple.

2. User mode:

Find the user with the strongest demand. Have the strongest user experience.

3. Promotion mode:

Avoid blind and single promotion, to really contact users, in the promotion of the discovery of problems.

4. Revenue model

When you have a good product and a huge amount of users, there is a natural income.

The core is that without user value there is no commercial value.

Chapter II: User First

The customer is not a user.

The customer is simply using your product, and the user is the person who will perceive your presence and connect with you.

The basis of the user's business model.

Three types of profit models for the Internet:

1, the sale of traditional products, financial products, or offline.

2. Advertising mode

3, online games for the representative of value-added services.

But these are because there is a good product, there are users willing to use the premise is meaningful, so the user is the most important.

Chapter III: Disruptive Innovation

There are three modes of innovation: 1, the invention of a new technology, new materials. 2, the innovation of business model. 3, experience on the innovation.

The essence of business is to let humanity be released.

Free is the trend of the Internet.

Disruptive innovation needs "reverse thinking", think different. No superstitious techniques. Steve Jobs ' take doctrine, integrating technology.

Subversion can not be in the mainstream market, to start from the wing. and focus on existing resources.

"Innovator's Dilemma", "Innovator's Answer", "Judo strategy", "positioning"

The fourth chapter: free Internet era

Free is a new business model, not a profit model.
There is a three-tier definition for free:

1, do not earn the money of ordinary people, bring market share, and brand awareness.

2. Ease of use and convenience
3. Freedom, not imitation

Fake free: Wool out on the sheep, free is just a marketing way

Really free: Due to the rapid reduction of the Internet hardware costs, a huge amount of users, leading to the software's marginal cost of nearly 0

Advertising mode: Wool out of the pig. Third party subsidy, Google's model;

Value-Added mode: to provide customized services for some people; QQ mode

The essence of traditional economy: low buy high sell

The four modernizations of the Internet:
1, the business model of the Internet, software and hardware free;

2, the product experience of the Internet, the user's product experience can be more timely grasp;

3, the market promotion of the Internet, precision promotion, word-of-mouth promotion;

4, the product sales of the Internet, compressed the middle channel;

Free is a disruptive force

Cross-border and transformation: 1, tolerance failure, encourage innovation, 2, multi-faceted cooperation

Fifth chapter: Experience as King

The user experience is called beyond expectation

Detail and focus

The sixth chapter: Internet Methodology

Users as the starting point of innovation is called micro-innovation, close to users, small steps to run.

Cultivate innovative soil, team culture need to tolerate, dare to fail.

Concept is the right nonsense.
China's environment: 1, lack of the courage to challenge, 2, the depth is not enough;

This article is from the "Danielqu" blog, make sure to keep this source http://qujunorz.blog.51cto.com/6378776/1627207

Reading summary: Zhou Hongyi, my internet methodology