Resource localization: e-learning new Viewpoint (i)

Only by constantly discovering new markets can we ensure that the land is always profitable, only to find a broken economic growth point to achieve the never-fading market point stone dream, look around the e-learning, each business is thinking: we have another piece of land can circle? What other markets do we have that can be plowed and not tilled? What other places do we have that can make a difference and yet not be occupied by competitors? Where is this market? Are the weeds plentiful there? Is the situation there worth the business? In the process of seeking answers, we look to the localization of e-learing resources.

Demand-driven market e-learning resources localization

The Localization Industry Standards Association (Localization) definition of localization is "the process of modifying a product or service to address different market differences". The market potential value of e-learning resource localization originates from new aspect, but it is decided by e-learning industry demand actuality, which is mainly reflected in "content is king, multi-user, internationalization".

First of all, from the overall development of e-learning demand, there is a "from hard to soft" trend. After several rounds of large-scale, heavy funds of hardware construction, has been a roaring e-learning demand people are more and more frustrated: hardware funds into, the overall benefit does not seem to have the initial expectations of the big. The reasons are many, and one of the reasons is that it is not enough to attach importance to the construction of information resources. In fact, there are a lot of e-learning demand in the hardware and software resources to invest in the proportion of very uncoordinated, serious imbalance, so that there is no car without cars. After reconsidering this misunderstanding, the e-learning demand will come to a close to the construction of hardware, and pay more attention to the construction and cultivation of resources and manpower, and the phenomenon of capital investment will change.

Then look at the E-learning service area is very wide, including all kinds of education, until the enterprise and Government training. In the field of basic education, at present, all kinds of online schools around the country are about 200, in the field of higher education, there are more than 60 network, in the number of more than 1 million, in the field of vocational education, we can not take the number of employed people to do overly optimistic, but with the steady increase in the number of new industry practitioners and the During the period of special attention to vocational education, it constitutes the huge potential object of the e-leaming supply market. In the Government, with the gradual attention of leaders at all levels to the information of government affairs, new profit opportunities are forming; in the enterprise training, the enterprise to the staff information training of the degree of attention has never been so much All of these service objects require a significant amount of e-learning information resources.

Relative to this is the internationalization of the educational resources market. Relevant government departments believe that the accession to the WTO is conducive to the introduction of foreign high-quality education resources, speed up the process of education reform and opening-up, narrowing the gap between our education and developed countries. After entering WTO, China's e-leaning market will cause more foreign multinationals and educational training institutions to "covet". If these resources want to enter the domestic market, localization is the only way, and the resource curriculum must be integrated and reformed locally. Because the particularity of resource localization will involve many domestic policies and humanistic factors, the e-learning resource providers who enter from abroad must find partners or domestic "spokesmen" to form a stable and sustainable development state. All of these determine the necessary space for the e-learning localization effort.

Prospect of testing localization market

Eduventures.com, a famous American study-market consultancy, has published a white paper: "A global education market?" ---Global business is building a series of localized markets (a global education Market?---Global Businesses building local Markets) "And there is an assertion that" education does not have an international market, Some are just the sum of the various localized markets. "E-learning is the same, every region, country, organization e-learning are local."

IDC, an international authoritative analyst, has predicted the future development of China's e-learning. IDC believes E-learning will have a big development in China with the infrastructure that has been built up over the past few years. At the same time, IDC has suggested future market strategies for e-learning companies operating in China: taking a co-operative approach and localizing localization as a priority. In addition, relevant data show that the global localization industry growth rate of 15% to 20%. In the global localization of the big market, China currently accounts for only 1%-2% of the market, further excavation of the potential of development is very large. This can form a stable and sustainable development of the localization industry. In addition, Lisa's analysis of the reasons why the localization industry has long been absent is mainly due to the hidden and lack of transparency in the internal localization process of previous organizations. As the outsourcing trend develops, the localization industry will experience a period of rapid growth.

At first glance, the most direct reason for localizing e-learning resources stems from the estrangement that language makes when it comes to resource understanding. If foreign resources want to enter China, we must let domestic users understand the content of resources, this is the first language translation of the gateway. After China's entry into WTO, there is a huge "asymmetric information" problem of about 10:1. That is, a large number of information from the international community because of the lack of translation and localization efforts, so that the vast number of local enterprises can only accept limited localized processing of information. Although today's English is still the mainstream language of the Web, Chinese will become one of the most widely used web languages, in contrast to China's continued economic growth and globalization. Considering China's opening-up policy, foreign e-learning suppliers are aiming at our country. All this implies a signal that converting e-learning resources into e-learning resources in Chinese language and culture will become one of the most potential localized markets.

Lisa's statistics show that in recent years, the global translation industry is expected to achieve output value of 22.7 billion U.S. dollars. Can bring customers nearly 900 billion U.S. dollars in sales market value. Professionals have an estimated 1:30 percentage of localized inputs and related output. For China, Lisa asserts that the Chinese market is the fastest growing language service area today, and that language services are the front-end "fuse" for localized markets.

See the localization in the line

What is the potential of e-leaning resource localization market? Can we do the market performance? Also look at the industry in the localization of the performance.

Localization is the only way for 踌 enterprises to enter the domestic market. From the emerging it to the traditional industry, the localization of the road is a major foreign companies and enterprises of the common choice. For example, it companies with a close relationship with e-learning: IBM, Microsoft, Oracle, Motorola, Sun and other 踌 it giants have been focusing their product localization in China from the outset, implementing a full range of product localization, service localization, and localization of personnel management. IBM announced the launch of the "Extremeblue" Software talent incubation program in China, with Microsoft setting up a minimally invasive software company in China, Zhongguancun Technology Software Co., and Oracle's announcement to move Oracleworld to China to implement an ambitious "golden China" plan. Hewlett-Packard China Software Research Center has already completed in Shanghai ...

In the localization process, these companies also carry a group of domestic localization, the Chinese company's growth. Take Beyondsoft as an example, it is relying on the local Chinese to do software resources, one of the companies to take advantage of foreign IT companies will enter the domestic market before the localization market opportunities, the achievements of today's beyondsoft. So far, the company has succeeded in translating software, including Windows operating systems and office lines, and has similar localized business cooperation with HP, SAP, Oracle, IBM, NOVELL, Compaq and other companies.