Softswitch brings new business development highlights to emerging Operators

With China Telecom's further opening up and competition intensifying, emerging operators are facing great opportunities and challenges. How can they quickly and cost-effectively develop their businesses and provide Differentiated Services, they also have a firm foothold in the competition with traditional integrated operators, which is the primary issue they urgently need to solve. The Softswitch solution adapts to these needs of emerging operators and brings new business development highlights to operators.

Opportunities and challenges faced by emerging Operators

At present, the telecom industry is experiencing a new revolution. With the deepening of market opening, it has brought unprecedented market opportunities for emerging operators. However, with the increasing awareness of traditional integrated operators, as competition continues to increase, emerging operators are facing greater challenges.

As a leader in China's telecom market, emerging operators have some disadvantages compared with traditional integrated operators, such as lack of transmission resources and line resources, insufficient funds, and fewer customer groups, however, the advantages of emerging operators are also obvious. For example, they do not have the burdens of traditional circuit switching systems, and their operating mechanisms are more flexible. Therefore, to gain a firm foothold in the market, emerging operators must take the business as the core, fully investigate the market, and perform market segmentation, understand the different needs of different users, such as enterprise users, family users, elderly users, and children users. Different audiences have different requirements and their service requirements, in addition, each user has different economic capabilities.) based on this, different types of services are provided for different user groups. For different income groups, provide different quality services.

To provide the above services, emerging carriers must rely on new network services. Obviously, the traditional telephone exchange technology is not supported. Only the Softswitch technology has the ability to segment the market and provide personalized services. To sum up, the main needs of emerging operators are: how to reduce investment and quickly enter the market; fast recovery of investment; full use of existing resources; and cooperation with third parties, provide users with special services.

The Softswitch technology can meet these needs of emerging carriers. Because of its distributed architecture, operators can invest less in the initial phase of construction, and can gradually increase according to the network size and number of users to provide smaller and more effective granularity than traditional TDM networks; the core exchange network of Softswitch is completely based on IP technology, allowing operators to complete voice, data, and multimedia services on the same IP data network, making full use of existing network resources and third-party IP network resources; as Softswitch has advantages such as the ability to combine multiple media that cannot be compared with narrowband TDM networks and the provision mode of open and separated services, it can enable new operators to quickly provide differentiated special services.

Features of the mSwitch softswitch system　

The mSwitch softswitch system based on the next-generation Softswitch Network Technology launched by UT Starcom is a business-driven telecommunications network platform that provides a wide range of open applications and diverse access methods, it will help emerging operators to succeed in fierce market competition.

The mSwitch softswitch system has the following features:

1. Adopt a fully open network architecture

NGN is an open standard network that relies on unified and practical standards to guide product development and operation and give full play to the advantages of open networks. The NGN network based on the Softswitch technology must implement intercommunication between multiple ISPs, achieve intercommunication with existing networks, and achieve intercommunication between cross-network and cross-carrier, therefore, interconnection between networks requires mutual negotiation and unified consideration.

2. Layered Network Architecture　

The layered architecture makes the network structure simpler and clearer, and simplifies network planning and design. Interfaces between different layers are open standard interfaces, greatly improving the interconnectivity between products of different manufacturers and between different networks. This layered network architecture achieves control and bearer separation, and business and call control separation. Separation of control and bearer is conducive to reducing network operation costs. Various new devices and services can be quickly introduced to optimize and improve network quality, it provides good conditions for businesses to be truly isolated from the network and effectively shorten the development cycle of new businesses.

3. mSwitch is a business-driven network

A standard open business platform is used to integrate traditional voice networks, broadband data networks, cable TV networks, and mobile networks based on standard protocols, third-party business providers will be involved in the provision of next-generation network services, including not only traditional voice services hosted on the Data Network and various video/text/Voice multimedia services, with the implementation of multi-network interconnection, many emerging businesses have also emerged, which is precisely the expectation of equipment vendors, operators, third parties, and end users for SoftSwitch.

4. achieve unified and comprehensive access for multiple users　

MSwitch integrates the advantages of fixed telephone network, mobile telephone network, and IP network, this allows analog users, digital users, mobile users, ADSL users, ISDN users, IP narrowband network users, IP Broadband network users, PHS users, and even users connected through satellites to serve as the next generation networks. one member communicates with each other. As IP bypass and Access Gateway TGW), Residential Gateway RGW, and integrated access device IAD gradually move down to the edge layer, it will support unified and integrated access of multiple user terminals, in the end, the next generation of digital multimedia terminals will replace traditional terminals with unified control of SoftSwitch. This simplifies network design, saves investment costs, and helps end users provide richer, more flexible, and more personalized new services.

UT Starcom's softswitch system will follow the future development direction, bring new services to operators, and bring new business models to operators, thus greatly enhancing the competitiveness of operators. The mSwitch softswitch system, with its advanced technology, open layered architecture, rich businesses, flexible access methods, and powerful scalability, has helped many emerging operators succeed in the fierce market competition..

With the deepening of marketization, the competition in the telecom market has been fully carried out in all fields. The Homogeneous Competition of traditional telephone operators is no longer the main competition method, heterogeneous competition is already dominant in telecom competition. Emerging operators can develop in fierce market competition only by constantly innovating. The business and application-oriented UT technical support mSwitch softswitch system brings new business development highlights to emerging operators, and will certainly bring a more exciting future to emerging operators.

1. Application of softswitch in emerging carriers
2. Introduction of carrier and Softswitch
3. Step-by-step transition from a carrier's VoIP to a Softswitch